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Articles (475)

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1-10 of 475 results for suggestive selling

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Select article: Selling Strategies: The Effects of Suggesting a Decision Structure to Novice and Expert Buyers

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Research article

First published 2001-07

Selling Strategies: The Effects of Suggesting a Decision Structure to Novice and Expert Buyers

Judy A. Wagner, Noreen M. Klein, Janet E. Keith

Journal of the Academy of Marketing Science

Select article: A Quantitative Analysis of Certain Interpersonal Skills Required in the Service Encounter

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Other

First published 1994-2

A Quantitative Analysis of Certain Interpersonal Skills Required in the Service Encounter

William H. Samenfink

Journal of Hospitality & Tourism Research

Select article: Synergizing Advertising Campaigns with Appeals: A Perspective through Cases

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Research article

First published 2016-8

Synergizing Advertising Campaigns with Appeals: A Perspective through Cases

Alok Kumar, Pramod Pathak

Global Business Review

Select article: Assessing the Customer-Based Impact of Up-Selling Versus Down-Selling

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Research article

First published 2018-8

Assessing the Customer-Based Impact of Up-Selling Versus Down-Selling

Tim Norvell, Piyush Kumar, Sunil Contractor

Cornell Hospitality Quarterly

Select article: Goal-Setting Paradoxes? Trade-Offs Between Working Hard and Working Smart: The United States Versus China

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Other

First published 2004-04

Goal-Setting Paradoxes? Trade-Offs Between Working Hard and Working Smart: The United States Versus China

Eric Fang, Robert W. Palmatier, Kenneth R. Evans

Journal of the Academy of Marketing Science

Select article: Journal Writing in the Personal Selling Curriculum

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Research article

First published 1995-12

Journal Writing in the Personal Selling Curriculum

Casey L. Donoho, Michael J. Swenson, Garry R. Taylor

Journal of Marketing Education

Select article: Selling-to-Teach: A Didactical Look at the Natural Integration Between Teaching and Selling

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Research article

First published 2020-12

Selling-to-Teach: A Didactical Look at the Natural Integration Between Teaching and Selling

Cindy B. Rippé, Suri Weisfeld-Spolter, Yuliya Yurova

Journal of Marketing Education

Select article: Observed Issue Selling: The Effects of Role Models,Willingness to Issue Sell,and Inclusion in Decision Making

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Research article

First published 2019-9

Observed Issue Selling: The Effects of Role Models,Willingness to Issue Sell,and Inclusion in Decision Making

Amy E. Randel, Kimberly S. Jaussi, Anne Wu

The Journal of Applied Behavioral Science

Select article: The Advanced Course in Professional Selling

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Research article

First published 2014-8

The Advanced Course in Professional Selling

Terry Loe, Scott Inks

Journal of Marketing Education

Select article: Salesperson Ethics

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Research article

First published 2014-8

Salesperson Ethics

Stephen Castleberry

Journal of Marketing Education

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