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Open access

Research article

First published 2022-4

Leadership and Marketing Capabilities in Small Businesses of Subsistence Marketplaces

Carlos M. Jardon, Xavier Martinez-Cobas

Sage Open

Retricted access

Research article

First published 2014-6

Microcredit and Metaphors in Subsistence Markets

Esi Abbam Elliot, Joseph Cherian, Raed Elaydi

Journal of Macromarketing

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Research article

First published 2014-6

Subsistence Consumer-Merchant Marketplace Deviance in Marketing Systems

Shikha Upadhyaya, Richard J. Vann, Sonia Camacho [...]

Journal of Macromarketing

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Research article

First published 2021-3

Studying Heterogeneity in the Subsistence Consumer Market: A Context-Sensitive Approach

Sergej von Janda, G. Shainesh, Christina Maria Hillebrand

Journal of International Marketing

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Research article

First published 2019-1

Living the African Dream: How Subsistence Entrepreneurs Move to Middle-Class Consumer Markets in Developing and Emerging Countries

Falylath Babah Daouda, Paul T.M. Ingenbleek, Hans C.M. van Trijp

Journal of Public Policy & Marketing

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Research article

First published 2012-9

Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy

Madhubalan Viswanathan, Srinivas Sridharan, Robin Ritchie [...]

Journal of Public Policy & Marketing

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Research article

First published 2014-6

Linking Subsistence Activities to Global Marketing Systems

Ans Kolk

Journal of Macromarketing

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Research article

First published 2009-12

Ingraining Product-Relevant Social Good into Business Processes in Subsistence Marketplaces: The Sustainable Market Orientation

Madhubalan Viswanathan, Anju Seth, Roland Gau [...]

Journal of Macromarketing

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Research article

First published 2010-5

Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai,India

Madhu Viswanathan, José Antonio Rosa, Julie A. Ruth

Journal of Marketing

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Research article

First published 2015-6

Understanding Different Types of Subsistence Economies

Catherine Banbury, Linda Herkenhoff, Saroja Subrahmanyan

Journal of Macromarketing

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