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Retricted access

Research article

First published 2017-9

The subsistence marketplaces approach to poverty

Srinivas Venugopal, Madhubalan Viswanathan

Marketing Theory

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Research article

First published 2014-6

Introduction to the Special Issue on Subsistence Marketplaces

Madhu Viswanathan, Clifford J. Shultz, Srinivas Sridharan

Journal of Macromarketing

Open access

Research article

First published 2022-4

Leadership and Marketing Capabilities in Small Businesses of Subsistence Marketplaces

Carlos M. Jardon, Xavier Martinez-Cobas

Sage Open

Retricted access

Research article

First published 2021-2

Exploring Subsistence Marketplaces Through a Feminist Perspective

Archana Voola, Ranjit Voola

Australasian Marketing Journal

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Research article

First published 2012-6

Curricular Innovations on Sustainability and Subsistence Marketplaces

Madhubalan Viswanathan

Journal of Management Education

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Research article

First published 2021-5

Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces

Madhubalan Viswanathan, Nita Umashankar, Arun Sreekumar [...]

Journal of Marketing

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Research article

First published 2014-6

Subsistence Consumer-Merchant Marketplace Deviance in Marketing Systems

Shikha Upadhyaya, Richard J. Vann, Sonia Camacho [...]

Journal of Macromarketing

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Research article

First published 2025-3

A Field Experiment on Marketplace Literacy and Self-Help Group Membership in Subsistence Marketplaces

Madhu Viswanathan, Arun Sreekumar, Saravana Jaikumar [...]

Journal of Macromarketing

Retricted access

Research article

First published 2014-6

The Subsistence Marketplace Initiative

Deepa Narayan

Journal of Macromarketing

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Research article

First published 2014-3

Tourism as Catalyst for Quality of Life in Transitioning Subsistence Marketplaces

Nguyen Thi Tuyet Mai, Don R. Rahtz, Clifford J. Shultz

Journal of Macromarketing

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