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Retricted access

Research article

First published 2015-9

The Contextual Value of Social Capital for Subsistence Entrepreneur Mobility

Andrés Barrios, Christopher P. Blocker

Journal of Public Policy & Marketing

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Research article

First published 2015-9

Consumption Constraints and Entrepreneurial Intentions in Subsistence Marketplaces

Srinivas Venugopal, Madhubalan Viswanathan, Kiju Jung

Journal of Public Policy & Marketing

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Research article

First published 2021-7

Negotiated Agency in the Face of Consumption Constraints: A Study of Women Entrepreneurs in Subsistence Contexts

Srinivas Venugopal, Madhubalan Viswanathan

Journal of Public Policy & Marketing

Retricted access

Research article

First published 2014-12

Transformative Subsistence Entrepreneurship

Srinivas Sridharan, Elliot Maltz, Madhubalan Viswanathan [...]

Journal of Macromarketing

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Research article

First published 2019-1

Living the African Dream: How Subsistence Entrepreneurs Move to Middle-Class Consumer Markets in Developing and Emerging Countries

Falylath Babah Daouda, Paul T.M. Ingenbleek, Hans C.M. van Trijp

Journal of Public Policy & Marketing

Retricted access

Research article

First published 2022-9

Drivers,Barriers,and Facilitators of Entrepreneurship at BoP: Review,Conceptual Framework and Research Agenda

Avinash Kumar, Rajeev Kumra, Ramendra Singh

Journal of Macromarketing

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Research article

First published 2014-6

Subsistence Entrepreneurship,Value Creation,and Community Exchange Systems

Madhu Viswanathan, Raj Echambadi, Srinivas Venugopal [...]

Journal of Macromarketing

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Research article

First published 2015-9

Understanding the Dynamics between Social Entrepreneurship and Inclusive Growth in Subsistence Marketplaces

Fara Azmat, Ahmed Shahriar Ferdous, Paul Couchman

Journal of Public Policy & Marketing

Open access

Research article

First published 2022-4

Leadership and Marketing Capabilities in Small Businesses of Subsistence Marketplaces

Carlos M. Jardon, Xavier Martinez-Cobas

Sage Open

Retricted access

Research article

First published 2022-9

The 7A Framework: Extending the 4A Framework Based on Exchanges in Subsistence Marketplaces in India and Vietnam

Tapan Sarker, Subhendu Dey, Moutusy Maity [...]

Journal of Macromarketing

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