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Retricted access

Research article

First published 2015-6

Understanding Different Types of Subsistence Economies

Catherine Banbury, Linda Herkenhoff, Saroja Subrahmanyan

Journal of Macromarketing

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Research article

First published 2014-12

Transformative Subsistence Entrepreneurship

Srinivas Sridharan, Elliot Maltz, Madhubalan Viswanathan [...]

Journal of Macromarketing

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Research article

First published 2017-9

The subsistence marketplaces approach to poverty

Srinivas Venugopal, Madhubalan Viswanathan

Marketing Theory

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Research article

First published 2014-3

Subsistence and Sustainability

Madhu Viswanathan, Kiju Jung, Srinivas Venugopal [...]

Journal of Macromarketing

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Research article

First published 2014-6

Subsistence Entrepreneurship,Value Creation,and Community Exchange Systems

Madhu Viswanathan, Raj Echambadi, Srinivas Venugopal [...]

Journal of Macromarketing

Open access

Research article

First published 2022-4

Leadership and Marketing Capabilities in Small Businesses of Subsistence Marketplaces

Carlos M. Jardon, Xavier Martinez-Cobas

Sage Open

Retricted access

Research article

First published 2014-6

Introduction to the Special Issue on Subsistence Marketplaces

Madhu Viswanathan, Clifford J. Shultz, Srinivas Sridharan

Journal of Macromarketing

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Research article

First published 1992-6

Subsistence Insecurity and Ill Feeling in Domiciliary Care

Ritva Raatikainen

Nordic Journal of Nursing Research

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Research article

First published 2021-2

Exploring Subsistence Marketplaces Through a Feminist Perspective

Archana Voola, Ranjit Voola

Australasian Marketing Journal

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Research article

First published 2014-6

Microcredit and Metaphors in Subsistence Markets

Esi Abbam Elliot, Joseph Cherian, Raed Elaydi

Journal of Macromarketing

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