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Research article

First published 2023-6

Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the “Twin Engines” of Performance

Ayşegül Özsomer, Bernard Simonin, Timo Mandler

Journal of International Marketing

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Research article

First published 2019-2

Rescuing the Industry-Based Competition to Determine the Performance of Foreign Subsidiaries in the Brazilian Host Market

Karim Marini Thome, Janan Joslin Medeiros, Juciara Nunes de Alcântara

Global Business Review

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Research article

First published 2001-11

Subsidiary Embeddedness and Competence Development in MNCs A Multi-Level Analysis

Ulf Andersson, Mats Forsgren, Ulf Holm

Organization Studies

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Research article

First published 2024

Do Good,Have Good: Mandatory CSR Policy and Foreign Subsidiary Performance in India

Anuradha Saikia, Sharad Nath Bhattacharya, Rohit Dwivedi

Global Business Review

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Research article

First published 2005-9

The Influence of Competitive Intensity and Market Dynamism on Knowledge Management Capabilities of Multinational Corporation Subsidiaries

Anna Shaojie Cui, David A. Griffith, S. Tamer Cavusgil

Journal of International Marketing

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Research article

First published 2003-9

A Resource-Based Model of Market Learning in the Subsidiary: The Capabilities of Exploration and Exploitation

Ayşegül Özsomer, Esra Gençtürk

Journal of International Marketing

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Research article

First published 2001-10

Dependence,Trust,and Relational Behavior on the Part of Foreign Subsidiary Marketing Operations: Implications for Managing Global Marketing Operations

Kelly Hewett, William O. Bearden

Journal of Marketing

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Research article

First published 2013-6

Marketing Channels in Foreign Markets: Control Mechanisms and the Moderating Role of Multinational Corporation Headquarters–Subsidiary Relationship

Rajdeep Grewal, Alok Kumar, Girish Mallapragada [...]

Journal of Marketing Research

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Research article

First published 2000-3

Competing Perspectives in International Marketing Strategy: Contingency and Process Models

Ayşegül Özsomer, Gregory E. Prussia

Journal of International Marketing

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Research article

First published 2021-12

Out of the Comfort Zone! Family Leaders’ Subsidiary Ownership Choices and the Role of Vulnerabilities

Claudia Pongelli, Andrea Calabrò, Fabio Quarato [...]

Family Business Review

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