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1-6 of 6 results for subaltern consumers

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First published 2008-09

Weaving a web: subaltern consumers,rising consumer culture,and television

Rohit Varman, Russell W. Belk

Marketing Theory

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Research article

First published 2007-06

Rising Markets and Failing Health: An Inquiry into Subaltern Health Care Consumption under Neoliberalism

Rohit Varman, Ram Manohar Vikas

Journal of Macromarketing

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Research article

First published 2015-12

The affect of Jugaad: Frugal innovation and postcolonial practice in India’s mobile phone ecology

Amit S Rai

Environment and Planning D: Society and Space

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Research article

First published 2020-11

A Struggle for Dignity: The Kalavanteens of Maharashtra

Sushmita Gonsalves Mondal

Contemporary Voice of Dalit

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Research article

First published 2013-12

Yes my name is Ahmet,but please don’t target me. Islamic marketing: Marketing Islam TM ?

Ahmet Süerdem

Marketing Theory

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Research article

First published 2016-5

The Antidote to Wall Street?

Jalane D. Schmidt

Latin American Perspectives