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First published 2009-03

Brands as relationship facilitators in consumer markets

Cleopatra Veloutsou

Marketing Theory

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Research article

First published 2024-12

The Outrigger Hotels and Resorts Brand Portfolio and Brand Extension

Ingrid Lin, Chassidy Sakamoto

Journal of Hospitality & Tourism Cases: An International Case Journal

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Research article

First published 2022-11

Ageism Kills Brands

Zachary William Anesbury, Steven Bellman, Carl Driesener [...]

Australasian Marketing Journal

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Research article

First published 2007-5

The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs

Lars Bergkvist, John R. Rossiter

Journal of Marketing Research

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Research article

First published 1999-5

Brand Propagation From Large-Scale Fires

John P. Woycheese, Patrick J. Pagni, Dorian Liepmann

Journal of Fire Protection Engineering

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Research article

First published 1990-5

The Relative Roles of Brand Beliefs and Attitude toward the ad as Mediators of Brand Attitude: A Second Look

Banwari Mittal

Journal of Marketing Research

Open access

Research article

First published 2026-3

Leveraging Cittaslow Promotion on Social Media to Enhance Tourists’ Behavioral Responses Toward Small Urban Tourism Destinations

Mehmet Ozer, Ali Selcuk Can, Yuksel Ekinci [...]

Journal of Travel Research

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Research article

First published 1986-5

The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations

Scott B. MacKenzie, Richard J. Lutz, George E. Belch

Journal of Marketing Research

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Research article

First published 1995-11

The Impact of Affective Reactions on Attitudes toward the Advertisement and the Brand: A Step toward Ecological Validity

Christian M. Derbaix

Journal of Marketing Research

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Note

First published 1988-11

Niching versus Change-of-Pace Brands: Using Purchase Frequencies and Penetration Rates to Infer Brand Positionings

Barbara E. Kahn, Manohar U. Kalwani, Donald G. Morrison

Journal of Marketing Research

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