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Retricted access

Research article

First published 2014-12

Sustainable Export Marketing Strategy Fit and Performance

Athina Zeriti, Matthew J. Robson, Stavroula Spyropoulou [...]

Journal of International Marketing

Open access

Research article

First published 2024-3

Self-Regulatory Strategy Use,Efficacy,and Strategy-Situation-Fit in Self-Control Conflicts of Initiation,Persistence,and Inhibition

Mario Wenzel, Sebastian Bürgler, Veronika Brandstätter [...]

European Journal of Personality

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Research article

First published 2009-12

Global Sourcing Strategy and Performance of Knowledge-Intensive Business Services: A Two-Stage Strategic Fit Model

Janet Y. Murray, Masaaki Kotabe, Stanford A. Westjohn

Journal of International Marketing

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Research article

First published 2025-5

Preregistered Direct Replication and Extension of “The Wisdom to Know the Difference: Strategy-Situation Fit in Emotion Regulation in Daily Life Is Associated With Well-Being”

Emily C. Willroth, Gerald Young, Brett Q. Ford [...]

Psychological Science

Open access

Research article

First published 2023-10

Enhancing Self-Leadership in Online Fitness Education and Training: Exploring Strategies and Addressing Challenges Among Social Media Influencers in Henan Province,China

Zhang Yangzi, Kenny S. L. Cheah, Mohd Shahril Nizam Bin Shaharom

Sage Open

Retricted access

Research article

First published 2006-6

The Impact of Strategic Fit among Strategy,Structure,and Processes on Multinational Corporation Performance: A Multimethod Assessment

Shichun Xu, S. Tamer Cavusgil, J. Chris White

Journal of International Marketing

Retricted access

Research article

First published 2009-12

Export Product Strategy Fit and Performance: An Empirical Investigation

Magnus Hultman, Matthew J. Robson, Constantine S. Katsikeas

Journal of International Marketing

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Research article

First published 2005-7

The Performance Implications of Fit among Business Strategy,Marketing Organization Structure,and Strategic Behavior

Eric M. Olson, Stanley F. Slater, G. Tomas M. Hult

Journal of Marketing

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Research article

First published 2013-1

Are generic strategies ‘fit for purpose’ in a public service context?

Ian R. Hodgkinson

Public Policy and Administration

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Research article

First published 2012-6

Marketing Strategies for Foreign Expansion of Companies Originating in Small and Open Economies: The Consequences of Strategic Fit and Performance

Peter Gabrielsson, Mika Gabrielsson, Tomi Seppälä

Journal of International Marketing

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