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Articles (8)

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1-8 of 8 results for strategic sport communication model

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Select article: ‘Deteriorating Our Relationship for no Good Reason’: Collegiate Beat Writers’ Perceptions of Their PR Counterparts

Retricted access

Research article

First published 2025-4

‘Deteriorating Our Relationship for no Good Reason’: Collegiate Beat Writers’ Perceptions of Their PR Counterparts

Jason Stamm, Brandon Boatwright

Communication & Sport

Select article: Reflections on Communication and Sport

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Research article

First published 2013-3

Reflections on Communication and Sport

Paul M. Pedersen

Communication & Sport

Select article: Politics for Losers: The Rhetoric of Sports Tanking as a Practice of Liberal Citizenship

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Research article

First published 2025

Politics for Losers: The Rhetoric of Sports Tanking as a Practice of Liberal Citizenship

Luke Winslow, Blair Browning

Communication & Sport

Select article: Exploring the Tenets and Formats of Partnership of K–12 Schools with Sports Programme Providers: A Case Study of The Sports Gurukul

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Research article

First published 2025-7

Exploring the Tenets and Formats of Partnership of K–12 Schools with Sports Programme Providers: A Case Study of The Sports Gurukul

Jay Shah, Paresh Kothari

NHRD Network Journal

Select article: Enriching Digital Sport Marketing Communication: Examining Emoji Functions Through Media Richness Theory

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Research article

First published 2025-9

Enriching Digital Sport Marketing Communication: Examining Emoji Functions Through Media Richness Theory

Sandeep Suntwal, Michael L. Naraine, Vikas Yadav [...]

Sport Marketing Quarterly

Select article: Exploring the Intention to Share Personal Exercise Information on Social Networking Sites via Sports Apps Using a Modification of the Theory of Reasoned Action

Open access

Research article

First published 2025-10

Exploring the Intention to Share Personal Exercise Information on Social Networking Sites via Sports Apps Using a Modification of the Theory of Reasoned Action

Yi-Fen Chen, Chia-Min Huang, Tzu-I Jou

Sage Open

Select article: Exploring the perspective of Malaysian Community Pharmacists on Sports Pharmacy Services: A qualitative study

Open access

Research article

First published 2026-1

Exploring the perspective of Malaysian Community Pharmacists on Sports Pharmacy Services: A qualitative study

Ming Chiang Lim, Eng Wee Chua, Tuan Mazlelaa Tuan Mahmood [...]

Journal of Public Health Research

Select article: The Strategic Use of Celebrity Athlete Endorsers in Sports Illustrated: A Historic Perspective

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Research article

First published 2000-6

The Strategic Use of Celebrity Athlete Endorsers in Sports Illustrated: A Historic Perspective

Melinda J. Jones, David W. Schumann

Sport Marketing Quarterly

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