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Research article

First published 1980-11

LIFCYC: a Product Life Cycle Marketing Game

Stanley Arbeit, Joseph G. Glynn

Journal of Marketing Education

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Research article

First published 2013-10

Modeling Tactical Product-Mix Decisions

James N. Cannon, Hugh M. Cannon, James T. Low

Simulation & Gaming

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Research article

First published 2021-03

Product Line Flexibility for Agile and Adaptable Operations

H. Müge Yayla‐Küllü, Jennifer K. Ryan, Jayashankar M. Swaminathan

Production and Operations Management

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Research article

First published 2012-12

Modeling the “Profitable-Product Death Spiral”

James N. Cannon, Hugh M. Cannon, Manfred Schwaiger

Simulation & Gaming

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Research article

First published 1993-06

Organizational Responses of U.S. Multinationals to EC-1992: An Empirical Study

James R. Krum, Pradeep A. Rau

Journal of International Marketing

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Research article

First published 2003-7

Strategic Pricing in the Cement Industry: An Empirical Study

Pramod Paliwal

Vision: The Journal of Business Perspective

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Research article

First published 2017

Integrated Multimodal Transportation Model for a Switchgrass-Based Bioethanol Supply Chain: Case Study in North Dakota

Yong Shin Park, Joseph Szmerekovsky, Atif Osmani [...]

Transportation Research Record: Journal of the Transportation Research Board

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Research article

First published 2022-2

What to Sell and How to Sell Matters: Focusing on Luxury Hotel Properties’ Business Performance and Efficiency

Jaewook Kim, Sung In Kim, Minwoo Lee

Cornell Hospitality Quarterly

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Research article

First published 2015-1

Leveraging Trends in Online Searches for Product Features in Market Response Modeling

Rex Yuxing Du, Ye Hu, Sina Damangir

Journal of Marketing

Open access

Research article

First published 2024-9

A Good Signal: How Firms Can Utilize Country of Origin as a Strategic Analytical Tool

Rafid Ur Rahman, Martin Heinberg, Sourindra Banerjee [...]

Journal of International Marketing

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