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1-10 of 440 results for strategic marketing framework

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Select article: A Strategic Marketing Framework for Emerging Out of the Climate Change Social Trap : The Case of the Fashion Industry

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Research article

First published 2022-6

A Strategic Marketing Framework for Emerging Out of the Climate Change Social Trap : The Case of the Fashion Industry

Siavash Rashidi-Sabet, Sreedhar Madhavaram

Journal of Macromarketing

Select article: A Framework for Analysis of Strategy Development in Globalizing Markets

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Research article

First published 1997-03

A Framework for Analysis of Strategy Development in Globalizing Markets

Carl Arthur Solberg

Journal of International Marketing

Select article: The strategic training of marketing concept model (STMCM): A conceptual framework

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Research article

First published 2009-11-25

The strategic training of marketing concept model (STMCM): A conceptual framework

Chin-Nung Liao

Human Systems Management

Select article: An International Market Entry Model for Pharmaceutical Companies: A Conceptual Framework for Strategic Decisions

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Research article

First published 2003-9

An International Market Entry Model for Pharmaceutical Companies: A Conceptual Framework for Strategic Decisions

Rajshekhar G. Javalgi, Robert F. Wright

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Select article: Framework for Marketing Strategy

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Research article

First published 1961-10

Framework for Marketing Strategy

Harry Allison

California Management Review

Select article: Extending the Environment–Strategy–Performance Framework: The Roles of Multinational Corporation Network Strength,Market Responsiveness,and Product Innovation

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Research article

First published 2010-12

Extending the Environment–Strategy–Performance Framework: The Roles of Multinational Corporation Network Strength,Market Responsiveness,and Product Innovation

Ruby P. Lee

Journal of International Marketing

Select article: A Strategic Framework for Marketing Control

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Research article

First published 1977-4

A Strategic Framework for Marketing Control

James M. Hulbert, Norman E. Toy

Journal of Marketing

Select article: Marketing Strategy and the Internet: An Organizing Framework

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Research article

First published 2002-10

Marketing Strategy and the Internet: An Organizing Framework

P. Rajan Varadarajan, Manjit S. Yadav

Journal of the Academy of Marketing Science

Select article: A Conceptual Framework for Analyzing Marketing Strategy Cases

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Case report

First published 1980-4

A Conceptual Framework for Analyzing Marketing Strategy Cases

John L. Ward, Stanley F. Stasch

Journal of Marketing Education

Select article: Marketing strategy model: A conceptual framework for micro-enterprises

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Research article

First published 2014-12-2

Marketing strategy model: A conceptual framework for micro-enterprises

Chin-Nung Liao, Ju-Yao Hung, Hsin Kao [...]

Human Systems Management

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