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1-10 of 3649 results for strategic marketing

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Select article: Strategic Orientation: Market Changer or Market Defender?

Retricted access

Research article

First published 2023-3

Strategic Orientation: Market Changer or Market Defender?

Steven Dahlquist, Kevin Lehnert

Journal of Macromarketing

Select article: Strategically Marketing Florida’s Cities: An Exploratory Study Into How Cities Engage in Public Marketing

Retricted access

Research article

First published 2020-4

Strategically Marketing Florida’s Cities: An Exploratory Study Into How Cities Engage in Public Marketing

M. Blair Thomas, Daniel L. Fay, Frances S. Berry

The American Review of Public Administration

Select article: Marketing of Library and Information Services: A Strategic Perspective

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Research article

First published 2007-4

Marketing of Library and Information Services: A Strategic Perspective

Antony Jose, Ishwara Bhat

Vision: The Journal of Business Perspective

Select article: Aggressive Marketing Strategy following Equity Offerings and Firm Value: The Role of Relative Strategic Flexibility

Retricted access

Research article

First published 2013-9

Aggressive Marketing Strategy following Equity Offerings and Firm Value: The Role of Relative Strategic Flexibility

Didem Kurt, John Hulland

Journal of Marketing

Select article: Strategic interaction between wholesale and ancillary service markets

Open access

Research article

First published 2023-12

Strategic interaction between wholesale and ancillary service markets

David P. Brown, Andrew Eckert, Douglas Silveira

Competition and Regulation in Network Industries

Select article: Strategic Change Capability in Marketing Organizations: Conceptualization,Scale Development,and Validation

Open access

Research article

First published 2026-3

Strategic Change Capability in Marketing Organizations: Conceptualization,Scale Development,and Validation

Georgios S. Bekos, Simos Chari, Matti Jaakkola [...]

Journal of Marketing

Select article: Strategic Market Segmentation: An Opportunity to Integrate Medical and Marketing Activities

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Research article

First published 2000-7

Strategic Market Segmentation: An Opportunity to Integrate Medical and Marketing Activities

Janice MacLennan, David MacKenzie

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Select article: Strategic Behaviour in a Capacity Market? The New Irish Electricity Market Design

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Research article

First published 2019-06

Strategic Behaviour in a Capacity Market? The New Irish Electricity Market Design

Juha Teirilä, Robert A. Ritz

The Energy Journal

Select article: A Market Power Model with Strategic Interaction in Electricity Networks

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Research article

First published 1997-10

A Market Power Model with Strategic Interaction in Electricity Networks

William W. Hogan

The Energy Journal

Select article: Buyer strategizing in continuously recreated markets: Loyalty,deviance and defection

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Other

First published 2010-11

Buyer strategizing in continuously recreated markets: Loyalty,deviance and defection

Corentin Curchod

Strategic Organization

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