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Research article

First published 2016-1

Strategic Fit to Political Factors and Subsequent Performance

Sean Lux

Business & Society

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Research article

First published 2022-04

Customer Bargaining Power,Strategic Fit,and Supplier Performance

Hsihui Chang, Sheng Liu, Raj Mashruwala

Production and Operations Management

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Research article

First published 2017-1

Getting CSR communication fit: A study of strategically fitting cause,consumers and company in corporate CSR communication

Line Schmeltz

Public Relations Inquiry

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Research article

First published 2009-12

Export Product Strategy Fit and Performance: An Empirical Investigation

Magnus Hultman, Matthew J. Robson, Constantine S. Katsikeas

Journal of International Marketing

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Research article

First published 2014-12

Sustainable Export Marketing Strategy Fit and Performance

Athina Zeriti, Matthew J. Robson, Stavroula Spyropoulou [...]

Journal of International Marketing

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Research article

First published 2013-2

Flexing Some Muscle: Strategy and Outcomes in the Queensland Health and Fitness Industry

Glenda Maconachie, Jennifer Sappey

Journal of Industrial Relations

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Research article

First published 2009-12

Global Sourcing Strategy and Performance of Knowledge-Intensive Business Services: A Two-Stage Strategic Fit Model

Janet Y. Murray, Masaaki Kotabe, Stanford A. Westjohn

Journal of International Marketing

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Research article

First published 2015-12

Exit from a Foreign Market: Do Poor Performance,Strategic Fit,Cultural Distance,and International Experience Matter?

Carlos M.P. Sousa, Qun Tan

Journal of International Marketing

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Research article

First published 2014-12

The Importance of Strategic Fit between Host–Home Country Similarity and Exploration Exploitation Strategies on Small and Medium-Sized Enterprises’ Performance: A Contingency Perspective

Annie Peng Cui, Michael F. Walsh, Shaoming Zou

Journal of International Marketing

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Research article

First published 2005-7

The Performance Implications of Fit among Business Strategy,Marketing Organization Structure,and Strategic Behavior

Eric M. Olson, Stanley F. Slater, G. Tomas M. Hult

Journal of Marketing

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