Search results: Sage Journals

Restricted accessResearch articleFirst published June, 2021

Building Store Equity: Role of Store Image,Consumer Satisfaction,and Store Loyalty in the Indian Retail Market

Rajesh Sharma, Joy Patra

Jindal Management Journal

Restricted accessResearch articleFirst published August, 2017

Understanding the Role of Store Image in Influencing Customer-based Brand Equity and Its Dimensions in Indian Sportswear Industry

Rajesh Sharma

Management and Labour Studies

Restricted accessResearch articleFirst published 2015

Brand Equity and Store Brand Tiers: An Analysis Based on an Experimental Design

Óscar González-Benito, Mercedes Martos-Partal, Mariana Fustinoni-Venturini

International Journal of Market Research

Restricted accessResearch articleFirst published April, 2007

Monitoring the Dynamics of Brand Equity Using Store-Level Data

S. Sriram, Subramanian Balachander, Manohar U. Kalwani

Journal of Marketing

Open accessResearch articleFirst published January, 2025

Examining Food Access Equity by Integrating Grocery Store Pricing into Spatial Accessibility Measures

Subham Kharel, Seyedsoheil Sharifiasl, Qisheng Pan

Transportation Research Record: Journal of the Transportation Research Board

Restricted accessResearch articleFirst published February, 2004

Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences,Perceptions,and Risk

Tülin Erdem, Ying Zhao, Ana Valenzuela

Journal of Marketing Research

Restricted accessResearch articleFirst published April, 2000

An Examination of Selected Marketing Mix Elements and Brand Equity

Boonghee Yoo, Naveen Donthu, Sungho Lee

Journal of the Academy of Marketing Science

Restricted accessResearch articleFirst published May, 2013

Retail Brand Extensions: Unpacking the Link between Brand Extension Attitude and Change in Parent Brand Equity

Abhishek Dwivedi, Bill Merrilees

Australasian Marketing Journal

Restricted accessCase reportFirst published November, 2016

Lo Mío Es Tuyo: Financing Growth

Daniela Ruiz Massieu, Claudia González Brambila

Entrepreneurship Theory and Practice

Restricted accessResearch articleFirst published July, 2018

Specialist Competitor Referrals: How Salespeople can Use Competitor Referrals for Nonfocal Products to Increase Focal Product Sales

Simon J. Blanchard, Mahima Hada, Kurt A. Carlson

Journal of Marketing

Restricted accessResearch articleFirst published June, 2021

Building Store Equity: Role of Store Image,Consumer Satisfaction,and Store Loyalty in the Indian Retail Market

Rajesh Sharma, Joy Patra

Jindal Management Journal

Restricted accessResearch articleFirst published August, 2017

Understanding the Role of Store Image in Influencing Customer-based Brand Equity and Its Dimensions in Indian Sportswear Industry

Rajesh Sharma

Management and Labour Studies

Restricted accessResearch articleFirst published 2015

Brand Equity and Store Brand Tiers: An Analysis Based on an Experimental Design

Óscar González-Benito, Mercedes Martos-Partal, Mariana Fustinoni-Venturini

International Journal of Market Research

Restricted accessResearch articleFirst published April, 2007

Monitoring the Dynamics of Brand Equity Using Store-Level Data

S. Sriram, Subramanian Balachander, Manohar U. Kalwani

Journal of Marketing

Open accessResearch articleFirst published January, 2025

Examining Food Access Equity by Integrating Grocery Store Pricing into Spatial Accessibility Measures

Subham Kharel, Seyedsoheil Sharifiasl, Qisheng Pan

Transportation Research Record: Journal of the Transportation Research Board

Restricted accessResearch articleFirst published February, 2004

Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences,Perceptions,and Risk

Tülin Erdem, Ying Zhao, Ana Valenzuela

Journal of Marketing Research

Restricted accessResearch articleFirst published April, 2000

An Examination of Selected Marketing Mix Elements and Brand Equity

Boonghee Yoo, Naveen Donthu, Sungho Lee

Journal of the Academy of Marketing Science

Restricted accessResearch articleFirst published May, 2013

Retail Brand Extensions: Unpacking the Link between Brand Extension Attitude and Change in Parent Brand Equity

Abhishek Dwivedi, Bill Merrilees

Australasian Marketing Journal

Restricted accessCase reportFirst published November, 2016

Lo Mío Es Tuyo: Financing Growth

Daniela Ruiz Massieu, Claudia González Brambila

Entrepreneurship Theory and Practice

Restricted accessResearch articleFirst published July, 2018

Specialist Competitor Referrals: How Salespeople can Use Competitor Referrals for Nonfocal Products to Increase Focal Product Sales

Simon J. Blanchard, Mahima Hada, Kurt A. Carlson

Journal of Marketing