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Research article

First published 2021-6

Building Store Equity: Role of Store Image,Consumer Satisfaction,and Store Loyalty in the Indian Retail Market

Rajesh Sharma, Joy Patra

Jindal Management Journal

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Research article

First published 2017-8

Understanding the Role of Store Image in Influencing Customer-based Brand Equity and Its Dimensions in Indian Sportswear Industry

Rajesh Sharma

Management and Labour Studies

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Research article

First published 2015

Brand Equity and Store Brand Tiers: An Analysis Based on an Experimental Design

Óscar González-Benito, Mercedes Martos-Partal, Mariana Fustinoni-Venturini

International Journal of Market Research

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Research article

First published 2007-4

Monitoring the Dynamics of Brand Equity Using Store-Level Data

S. Sriram, Subramanian Balachander, Manohar U. Kalwani

Journal of Marketing

Open access

Research article

First published 2025-1

Examining Food Access Equity by Integrating Grocery Store Pricing into Spatial Accessibility Measures

Subham Kharel, Seyedsoheil Sharifiasl, Qisheng Pan

Transportation Research Record: Journal of the Transportation Research Board

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Research article

First published 2004-2

Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences,Perceptions,and Risk

Tülin Erdem, Ying Zhao, Ana Valenzuela

Journal of Marketing Research

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Research article

First published 2000-04

An Examination of Selected Marketing Mix Elements and Brand Equity

Boonghee Yoo, Naveen Donthu, Sungho Lee

Journal of the Academy of Marketing Science

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Research article

First published 2013-5

Retail Brand Extensions: Unpacking the Link between Brand Extension Attitude and Change in Parent Brand Equity

Abhishek Dwivedi, Bill Merrilees

Australasian Marketing Journal

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Case report

First published 2016-11

Lo Mío Es Tuyo: Financing Growth

Daniela Ruiz Massieu, Claudia González Brambila

Entrepreneurship Theory and Practice

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Research article

First published 2018-7

Specialist Competitor Referrals: How Salespeople can Use Competitor Referrals for Nonfocal Products to Increase Focal Product Sales

Simon J. Blanchard, Mahima Hada, Kurt A. Carlson

Journal of Marketing

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