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Retricted access

Research article

First published 2010-4

Stakeholder Marketing: Why “Stakeholder” Was Omitted from the American Marketing Association's Official 2007 Definition of Marketing and why the Future is Bright for Stakeholder Marketing

Gregory T. Gundlach, William L. Wilkie

Journal of Public Policy & Marketing

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Research article

First published 2010-4

From Market Orientation to Stakeholder Orientation

O.C. Ferrell, Tracy L. Gonzalez-Padron, G. Tomas M. Hult [...]

Journal of Public Policy & Marketing

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Other

First published 2009-06

Political marketing and stakeholder engagement

Andrew Hughes, Stephen Dann

Marketing Theory

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Research article

First published 2019-6

A Dynamic Stakeholders’ Framework in a Marketing Systems Setting

Christine Domegan, Patricia McHugh, Tina Flaherty [...]

Journal of Macromarketing

Open access

Research article

First published 2016-7

Assessing the Influence of Stakeholders on Sustainability Marketing Strategy of Indian Companies

Vinod Kumar, Zillur Rahman, A. A. Kazmi

Sage Open

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Research article

First published 2012-9

Stakeholder Theory and Marketing: Moving from a Firm-Centric to a Societal Perspective

Gene R. Laczniak, Patrick E. Murphy

Journal of Public Policy & Marketing

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Research article

First published 2010-4

Stakeholder Marketing 2.0

Bhaskar Chakravorti

Journal of Public Policy & Marketing

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Research article

First published 2016-2

A Systematic Review of Stakeholder Involvement in Social Marketing Interventions

Nuray Buyucek, Krzysztof Kubacki, Sharyn Rundle-Thiele [...]

Australasian Marketing Journal

Retricted access

Research article

First published 2018-9

Protocols for Stakeholder Participation in Social Marketing Systems

Patricia McHugh, Christine Domegan, Sinead Duane

Social Marketing Quarterly

Open access

Research article

First published 2018-8

The differential effect of various stakeholder groups in place marketing

Jasper Eshuis, Erik Braun, Erik Hans Klijn [...]

Environment and Planning C: Politics and Space

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