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Articles (180)

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1-10 of 180 results for sport sponsorship

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Select article: Community Sport Events and CSR Sponsorship

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Research article

First published 2016-12

Community Sport Events and CSR Sponsorship

Rachel J. Batty, Graham Cuskelly, Kristine Toohey

Journal of Sport and Social Issues

Select article: A process model of small and medium enterprise sponsorship of regional sport tourism events

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Research article

First published 2008-07

A process model of small and medium enterprise sponsorship of regional sport tourism events

Matthew Lamont, Ron Dowell

Journal of Vacation Marketing

Select article: The Myth of “Healthism” in Organized Sports: Implications for Health Promotion Sponsorship of Sports and the Arts

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Research article

First published 1997-1

The Myth of “Healthism” in Organized Sports: Implications for Health Promotion Sponsorship of Sports and the Arts

C. D'Arcy J. Holman, Robert J. Donovan, Billie Corti [...]

American Journal of Health Promotion

Select article: Improving the Generalizability of the Effects of Sport Sponsorship on Brand Awareness: A Longitudinal,Multilevel Perspective

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Research article

First published 2023-9

Improving the Generalizability of the Effects of Sport Sponsorship on Brand Awareness: A Longitudinal,Multilevel Perspective

Jonathan A. Jensen, Jeremy Vlacancich

Sport Marketing Quarterly

Select article: Niche Sport Sponsorship: Providing the Target Market Sponsors Want?

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Research article

First published 2021-6

Niche Sport Sponsorship: Providing the Target Market Sponsors Want?

Greg Greenhalgh, Tiesha Martin, Allison Smith

Sport Marketing Quarterly

Select article: The Effect of a Sports Institution's Legal Structure on Sponsorship Income: The Case of Amateur Equestrian Sports in Germany

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Research article

First published 2012-11

The Effect of a Sports Institution's Legal Structure on Sponsorship Income: The Case of Amateur Equestrian Sports in Germany

Pamela Wicker, Christian Weingaertner, Christoph Breuer [...]

International Journal of Sport Finance

Select article: Advances in Sport Sponsorship Revenue Forecasting: An Event History Analysis Approach

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Research article

First published 2017-3

Advances in Sport Sponsorship Revenue Forecasting: An Event History Analysis Approach

Jonathan A. Jensen, Brian A. Turner

Sport Marketing Quarterly

Select article: How Language Affects Audience Cognition in Sports Sponsorship: Insights From Esports Broadcasting

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Research article

First published 2026-3

How Language Affects Audience Cognition in Sports Sponsorship: Insights From Esports Broadcasting

Ziyuan Xu, Haruka Amano, Dongye Lyu [...]

Sport Marketing Quarterly

Select article: The Impact of Sponsorship on Social Media Engagement: A Longitudinal Examination of Professional Sport Teams

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Research article

First published 2022-9

The Impact of Sponsorship on Social Media Engagement: A Longitudinal Examination of Professional Sport Teams

Michael L. Naraine, Jordan T. Bakhsh, Liz Wanless

Sport Marketing Quarterly

Select article: A Comparative Analysis of Sponsorship Objectives for U.S. Women's Sport and Traditional Sport Sponsorship

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Research article

First published 2001-12

A Comparative Analysis of Sponsorship Objectives for U.S. Women's Sport and Traditional Sport Sponsorship

Nancy L. Lough, Richard L. Irwin

Sport Marketing Quarterly

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