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Articles (191)

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1-10 of 191 results for sport celebrity

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Select article: Sport,Celebrity and Popular Culture

Retricted access

Research article

First published 2005-12

Sport,Celebrity and Popular Culture

Abilash Nalapat, Andrew Parker

International Review for the Sociology of Sport

Select article: When Sports Celebrity Doesn'T Perfrom: How Consumers React to Celebrity Endorsement?

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Research article

First published 2010-1

When Sports Celebrity Doesn'T Perfrom: How Consumers React to Celebrity Endorsement?

Yogesh Upadhyay, S. K. Singh

Vision: The Journal of Business Perspective

Select article: Management-based Factors of Sports Celebrity Endorsement and Effect on Brand Image

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Research article

First published 2018-1

Management-based Factors of Sports Celebrity Endorsement and Effect on Brand Image

Abdullah Malik, Bushan D. Sudhakar, Dhruv Shankar Dutta

IIM Kozhikode Society & Management Review

Select article: Is Nadeshiko Japan “Feminine?” Manufacturing Sport Celebrity and National Identity on Japanese Morning Television

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Research article

First published 2014-4

Is Nadeshiko Japan “Feminine?” Manufacturing Sport Celebrity and National Identity on Japanese Morning Television

Michelle H. S. Ho

Journal of Sport and Social Issues

Select article: Sport Celebrities’ COVID-19 Prevention on Social Media: The Effect of Credibility,Social Distance,Identification,and Message’s Power Style on Health Behavioral Intentions

Open access

Research article

First published 2025-2

Sport Celebrities’ COVID-19 Prevention on Social Media: The Effect of Credibility,Social Distance,Identification,and Message’s Power Style on Health Behavioral Intentions

Kyu-soo Chung, Chad Goebert

Communication & Sport

Select article: Effects of Sport Celebrity Transgressions: An Exploratory Study

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Other

First published 2015-6

Effects of Sport Celebrity Transgressions: An Exploratory Study

A. Sassenberg

Sport Marketing Quarterly

Select article: The use of Sport Celebrities in Advertising: A Replication and Extension

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Research article

First published 2010-9

The use of Sport Celebrities in Advertising: A Replication and Extension

Brody J. Ruihley, Rodney C. Runyan, Karen E. Lear

Sport Marketing Quarterly

Select article: Femininity,Childhood and the Non-Making of a Sporting Celebrity: The Beth Tweddle Case

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Research article

First published 2013-8

Femininity,Childhood and the Non-Making of a Sporting Celebrity: The Beth Tweddle Case

Rachel Lara Cohen

Sociological Research Online

Select article: An Exploratory Study on the Use of Sports Celebrities in Advertising: A Content Analysis

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Research article

First published 2003-6

An Exploratory Study on the Use of Sports Celebrities in Advertising: A Content Analysis

George Stone, Mathew Joseph, Michael Jones

Sport Marketing Quarterly

Select article: Impact of Perceived On-Field Performance on Sport Celebrity Source Credibility

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Research article

First published 2012-9

Impact of Perceived On-Field Performance on Sport Celebrity Source Credibility

Gi-Yong Koo, Brody J. Ruihley, Stephen W. Dittmore

Sport Marketing Quarterly

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