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Articles (197)

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1-10 of 197 results for sport advertising

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Select article: Consumer Consumption and Advertising Through Sport

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First published 2010-6

Consumer Consumption and Advertising Through Sport

Ann L. Pegoraro, Steven M. Ayer, Norman J. O'Reilly

American Behavioral Scientist

Select article: Exploring the Relative Effectiveness of Emotional,Rational,and Combination Advertising Appeals on Sport Consumer Behavior

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Research article

First published 2018-6

Exploring the Relative Effectiveness of Emotional,Rational,and Combination Advertising Appeals on Sport Consumer Behavior

Seunghwan Lee, Bob Heere

Sport Marketing Quarterly

Select article: Marketing and Advertising Online Sports Betting: A Problem Gambling Perspective

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Research article

First published 2017-6

Marketing and Advertising Online Sports Betting: A Problem Gambling Perspective

Hibai Lopez-Gonzalez, Ana Estévez, Mark D. Griffiths

Journal of Sport and Social Issues

Select article: Competent Singles and Warm Teams: The Congruence Effect of Endorser Type and Advertising Appeal in Sport Advertising Communication

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Research article

First published 2026

Competent Singles and Warm Teams: The Congruence Effect of Endorser Type and Advertising Appeal in Sport Advertising Communication

Shengru Ren, Sheng Bi

Communication & Sport

Select article: The Impact of Brand-Event Fit in Virtual Advertising on Sport Television Viewers' Brand Attitudes

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Research article

First published 2018-12

The Impact of Brand-Event Fit in Virtual Advertising on Sport Television Viewers' Brand Attitudes

Sangchul Park, Yuhei Inou

Sport Marketing Quarterly

Select article: Youth Sports Participation and Attitudes Toward Societal Competition,Concern for Material Items,and the Consequences of Manipulative Advertising

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Research article

First published 2009-09

Youth Sports Participation and Attitudes Toward Societal Competition,Concern for Material Items,and the Consequences of Manipulative Advertising

Bryan E. Denham

Youth & Society

Select article: Television Consumer Advertising and the Sports Figure

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Research article

First published 1995-3

Television Consumer Advertising and the Sports Figure

Edward T. Turner, James Bounds, Dan Hauser [...]

Sport Marketing Quarterly

Select article: Dynamic Information Processing of Signage Advertising Embedded in VR-Mediated Sports Through Real-Time Eye-Tracking and Biometric Measures

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Research article

First published 2025-12

Dynamic Information Processing of Signage Advertising Embedded in VR-Mediated Sports Through Real-Time Eye-Tracking and Biometric Measures

Bomin Paek, Minkyo Lee, Glenna L. Read [...]

Communication & Sport

Select article: Exploring Emotional and Cognitive Priming Effects in Mediated Sports Using Psychophysiological Measures: How Sport Program-Induced Emotions and Ad Schema Congruity Influence Effectiveness of Advertising

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Research article

First published 2024-4

Exploring Emotional and Cognitive Priming Effects in Mediated Sports Using Psychophysiological Measures: How Sport Program-Induced Emotions and Ad Schema Congruity Influence Effectiveness of Advertising

Minkyo Lee, Glenna L. Read

Communication & Sport

Select article: Assessing the sociology of sport: On media,advertising and the commodification of culture

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Research article

First published 2015-6

Assessing the sociology of sport: On media,advertising and the commodification of culture

Steven J Jackson

International Review for the Sociology of Sport

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