Sage Journals: Discover world-class research

Retricted access

Research article

First published 1995-12

Sponsorship-Linked Marketing Development

T. Bettina Comwell

Sport Marketing Quarterly

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Research article

First published 2013-1

Mapping Sponsorship-linked Marketing in Indian Premier League

Anil Gupta, Anish Yousaf Naik, Neelika Arora

IIM Kozhikode Society & Management Review

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Research article

First published 2024-3

Gender Equity in Sponsor Decision-Making: A Quantitative Investigation of Sponsor Retention for Women's Sport Sponsorship

Jonathan A. Jensen, Danielle Kushner Smith

Sport Marketing Quarterly

Open access

Research article

First published 2012-10

Memory of Sponsorship-Linked Marketing Communications

T. Bettina Cornwell, Michael S. Humphreys, Emerald A. Quinn [...]

Sage Open

Open access

Research article

First published 2024-9

Analyzing Brand Strategy on an International Scale: The Sponsorship Performance Cycle in Formula One Racing

Jonathan A. Jensen, Joe B. Cobbs, Alex Mazer [...]

Journal of International Marketing

Retricted access

Research article

First published 2022-9

If the Cause Fits,Wear It: Jersey Sponsorship and the Role of Congruence,Articulation,and CSR-Linked Marketing

Justin Graeber, Angeline Close Scheinbaum

Sport Marketing Quarterly

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Research article

First published 2022-2

Clever or foolish? Playing with the rivalry in leveraging sports sponsorships of SMEs

Stefan Walzel, Gerhard Nowak

International Small Business Journal: Researching Entrepreneurship

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Research article

First published 2023-6

Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers’ Fit Perception,Attitude toward Sponsor,and Word-of-Mouth Intention

Akira Asada, Meimei Yan, Yong Jae Ko [...]

Sport Marketing Quarterly

Retricted access

Research article

First published 2023-3

Assessing Returns from New Sport Marketing Opportunities: The Case of NBA Jersey Sponsorships

Jonathan A. Jensen, Brian R. Walkup, Adrien Bouchet

Sport Marketing Quarterly

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Research article

First published 2026-3

Boundary Conditions to Sponsorship Exchange: Heterogeneity in Formula One Team-Sponsor Dyads

Joe Cobbs, Jonathan A. Jensen

Sport Marketing Quarterly

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