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Articles (47)

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1-10 of 47 results for sponsorship awareness

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Select article: An Inquiry into the Effectiveness of an In-Game Sponsorship Activation Experience on Sponsorship Awareness and Share of Wallet

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Research article

First published 2020-12

An Inquiry into the Effectiveness of an In-Game Sponsorship Activation Experience on Sponsorship Awareness and Share of Wallet

Thomas M. Hickman

Sport Marketing Quarterly

Select article: Sponsorship: Impact on Brand Awareness and Brand Attitudes

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Other

First published 2002-3

Sponsorship: Impact on Brand Awareness and Brand Attitudes

Geoffrey Jalleh, Robert J. Donovan, Billie Giles-Corti [...]

Social Marketing Quarterly

Select article: Consumer Awareness of Sponsorship at Grassroots Sport Events

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Research article

First published 2006-9

Consumer Awareness of Sponsorship at Grassroots Sport Events

Kimberly S. Miloch, Keith W. Lambrecht

Sport Marketing Quarterly

Select article: Sponsorship Awareness: A Study of St. Kilda Football Club Supporters

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Research article

First published 1996-3

Sponsorship Awareness: A Study of St. Kilda Football Club Supporters

David Shilbury, Megan Berriman

Sport Marketing Quarterly

Select article: Improving the Generalizability of the Effects of Sport Sponsorship on Brand Awareness: A Longitudinal,Multilevel Perspective

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Research article

First published 2023-9

Improving the Generalizability of the Effects of Sport Sponsorship on Brand Awareness: A Longitudinal,Multilevel Perspective

Jonathan A. Jensen, Jeremy Vlacancich

Sport Marketing Quarterly

Select article: The Impact of Fan Identification,Purchase Intentions,and Sponsorship Awareness on Sponsors’ Share of Wallet

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Other

First published 2015-9

The Impact of Fan Identification,Purchase Intentions,and Sponsorship Awareness on Sponsors’ Share of Wallet

Thomas M. Hickman

Sport Marketing Quarterly

Select article: Assessing the Impact of Sponsor Asset Selection,Intangible Rights,and Activation on Sponsorship Effectiveness

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Research article

First published 2019-6

Assessing the Impact of Sponsor Asset Selection,Intangible Rights,and Activation on Sponsorship Effectiveness

Windy Dees, Colin Gay, Nels Popp [...]

Sport Marketing Quarterly

Select article: Sponsor memorization: The influence of sponsorship congruence re-examined from an encoding flexibility perspective

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Research article

First published 2013-12

Sponsor memorization: The influence of sponsorship congruence re-examined from an encoding flexibility perspective

Olivier Trendel, Luk Warlop

Recherche et Applications en Marketing (English Edition)

Select article: An Examination of the Effects of Time on Sponsorship Awareness Levels

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Research article

First published 2004-3

An Examination of the Effects of Time on Sponsorship Awareness Levels

Brenda G. Pitts, Jennifer Slattery

Sport Marketing Quarterly

Select article: Cognitive Evaluation: Prompts used to Measure Sponsorship Awareness

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Research article

First published 2003-7

Cognitive Evaluation: Prompts used to Measure Sponsorship Awareness

John A. Tripodi, Martin Hirons, David Bednall [...]

International Journal of Market Research

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