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Articles (113)

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1-10 of 113 results for sponsor favorability

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Select article: Tourist attitudes to mega-event sponsors: Where does patriotism fit?

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Research article

First published 2020-7

Tourist attitudes to mega-event sponsors: Where does patriotism fit?

Ching-Hung Chang, Brian EM King, Shih-Tung Shu

Journal of Vacation Marketing

Select article: The Effects of Source and Appeal on Mail Survey Response Patterns

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Other

First published 1977-8

The Effects of Source and Appeal on Mail Survey Response Patterns

Michael J. Houston, John R. Nevin

Journal of Marketing Research

Select article: Fit Matters? Asymmetrical Impact for Effectiveness on Sponsors and Event Marketers

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Research article

First published 2013-6

Fit Matters? Asymmetrical Impact for Effectiveness on Sponsors and Event Marketers

Angeline G. Close, Russell Lacey

Sport Marketing Quarterly

Select article: Determinants of Sports Sponsorship Response

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Research article

First published 2000-04

Determinants of Sports Sponsorship Response

Richard Speed, Peter Thompson

Journal of the Academy of Marketing Science

Select article: A Model of Public Response to Marketplace Advocacy

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Other

First published 2009-9

A Model of Public Response to Marketplace Advocacy

Barbara M. Miller, Janas Sinclair

Journalism & Mass Communication Quarterly

Select article: Event Sponsorship: Effects on Consumer Brand Loyalty and Consumption

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Research article

First published 1994-9

Event Sponsorship: Effects on Consumer Brand Loyalty and Consumption

Douglas M. Turco

Sport Marketing Quarterly

Select article: The Dominant Logic of Employer-Sponsored Work and Family Initiatives: Human Resource Managers' Institutional Role

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Research article

First published 1994-09

The Dominant Logic of Employer-Sponsored Work and Family Initiatives: Human Resource Managers' Institutional Role

Ellen Ernst Kossek, Parshotam Dass, Beverly DeMarr

Human Relations

Select article: The Impact of Fan Identification,Purchase Intentions,and Sponsorship Awareness on Sponsors’ Share of Wallet

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Other

First published 2015-9

The Impact of Fan Identification,Purchase Intentions,and Sponsorship Awareness on Sponsors’ Share of Wallet

Thomas M. Hickman

Sport Marketing Quarterly

Select article: Visual Congruity in Jersey Sponsorship: The Effect of Created Brand-Color Congruity on Attitude toward Sponsor

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Research article

First published 2023-3

Visual Congruity in Jersey Sponsorship: The Effect of Created Brand-Color Congruity on Attitude toward Sponsor

Sung Wook (Sean) Son, Antonio Williams

Sport Marketing Quarterly

Select article: The Sponsor-Event Geographical Match as a Dimension of Event-Sponsor Fit: An Investigation in Europe and North America

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Research article

First published 2013-11

The Sponsor-Event Geographical Match as a Dimension of Event-Sponsor Fit: An Investigation in Europe and North America

François A. Carrillat, Alain d'Astous, Victor Davoine

Australasian Marketing Journal

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