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Articles (1158)

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1-10 of 1158 results for sponsor effects

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Select article: Comprehension Context and Sponsor Effects in a Hospital Mental Health Study

Retricted access

Research article

First published 2019-8

Comprehension Context and Sponsor Effects in a Hospital Mental Health Study

C. Ben Gibson, Timothy B. Mayhall

Sociological Methods & Research

Select article: Effects of Sponsorship Congruity on E-Sponsors and E-Newspapers

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Other

First published 2007-3

Effects of Sponsorship Congruity on E-Sponsors and E-Newspapers

Shelly Rodgers

Journalism & Mass Communication Quarterly

Select article: Effects of Disclosing Sponsored Content in Blogs

Open access

Research article

First published 2016-11

Effects of Disclosing Sponsored Content in Blogs

Eva A. van Reijmersdal, Marieke L. Fransen, Guda van Noort [...]

American Behavioral Scientist

Select article: An Experimental Approach to Assessing the Effectiveness of Official Sponsor Designations in an Ambush Marketing Scenario

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Research article

First published 2018-9

An Experimental Approach to Assessing the Effectiveness of Official Sponsor Designations in an Ambush Marketing Scenario

Eric Brownlee, T. Christopher Greenwell, Anita Moorman

Sport Marketing Quarterly

Select article: Assessing the Effectiveness of Brand Recall,Recognition,and Image of Sponsor and Non-Sponsor in 2008 Beijing Olympic Games: Comparisons of Pre-and Post-Games

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Research article

First published 2009-12

Assessing the Effectiveness of Brand Recall,Recognition,and Image of Sponsor and Non-Sponsor in 2008 Beijing Olympic Games: Comparisons of Pre-and Post-Games

Ha In Joo, Kim Lee Chong, Xiang Lan Yin

International Area Studies Review

Select article: Participation Willingness in Web Surveys: Exploring Effect of Sponsoring Corporation's and Survey Provider's Reputation

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Research article

First published 2012-04

Participation Willingness in Web Surveys: Exploring Effect of Sponsoring Corporation's and Survey Provider's Reputation

Jiaming Fang, Chao Wen, Robert Pavur

Cyberpsychology,Behavior,and Social Networking

Select article: The “Ripple Effect” of a University Sponsored Death and Dying Symposium

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Research article

First published 1985-10

The “Ripple Effect” of a University Sponsored Death and Dying Symposium

Alicia S. Cook, Kevin A. Oltjenbruns, Laurel Lagoni

OMEGA - Journal of Death and Dying

Select article: Spillover Effect of Sport Team Performance on the Value of Corporate Sponsors and Affiliated Firms

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Research article

First published 2016-2

Spillover Effect of Sport Team Performance on the Value of Corporate Sponsors and Affiliated Firms

Hojun Sung, Changi Nam, Minki Kim [...]

International Journal of Sport Finance

Select article: The Effects of Party- and PAC-Sponsored Issue Advertising and the Potential of Inoculation to Combat its Impact on the Democratic Process

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Research article

First published 2001-08

The Effects of Party- and PAC-Sponsored Issue Advertising and the Potential of Inoculation to Combat its Impact on the Democratic Process

MICHAEL PFAU, DAVID PARK, R. LANCE HOLBERT [...]

American Behavioral Scientist

Select article: Assessing the Impact of Sponsor Asset Selection,Intangible Rights,and Activation on Sponsorship Effectiveness

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Research article

First published 2019-6

Assessing the Impact of Sponsor Asset Selection,Intangible Rights,and Activation on Sponsorship Effectiveness

Windy Dees, Colin Gay, Nels Popp [...]

Sport Marketing Quarterly

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