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Retricted access

Research article

First published 2018-6

eSport vs. Sport: A Comparison of Spectator Motives

Anthony D. Pizzo, Bradley J. Baker, Sangwon Na [...]

Sport Marketing Quarterly

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Other

First published 2009-3

Testing Models of Motives and Points of Attachment among Spectators in College Football

Boyun Woo, Galen T. Trail, Hyungil Harry Kwon [...]

Sport Marketing Quarterly

Retricted access

Research article

First published 2002-6

Motivational Factors for Evaluating Sport Spectator and Participant Markets

Mark A. McDonald, George R. Milne, JinBae Hong

Sport Marketing Quarterly

Retricted access

Other

First published 2009-12

Spectator Motives: Why Do We Watch When Our Favorite Team is Not Playing?

Janet S. Fink, Heidi M. Parker

Sport Marketing Quarterly

Retricted access

Research article

First published 2003-12

Motives and Points of Attachment: Fans versus Spectators in Intercollegiate Athletics

Galen T. Trail, Matthew J. Robinson, Ronald J. Dick [...]

Sport Marketing Quarterly

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Other

First published 2009-12

The Relationship between Spectator Motivations and Media and Merchandise Consumption at a Professional Mixed Martial Arts Event

Damon P. S. Andrew, Seungmo Kim, Nick O'Neal [...]

Sport Marketing Quarterly

Retricted access

Research article

First published 2008-3

Difference in Interrelationship between Spectators’ Motives and Behavioral Intentions Based on Emotional Attachment

Gi-Yong Koo, Robin Hardin

Sport Marketing Quarterly

Retricted access

Research article

First published 2008-6

An Analysis of Spectator Motives in an Individual Combat Sport: A Study of Mixed Martial Arts Fans

Seungmo Kim, T. Christopher Greenwell, Damon P. S. Andrew [...]

Sport Marketing Quarterly

Open access

Research article

First published 2024-7

Exploring the Motivations of Female Sports Spectators in Taiwan: Implications of Measuring the Motives of Female Consumers at Sporting Events

Yu-Lin Lee, Fong-Jia Wang, I-Cheng Chen [...]

Sage Open

Retricted access

Research article

First published 2002-3

Characterizing Consumer Motivation as Individual Difference Factors: Augmenting the Sport Interest Inventory (SII) to Explain Level of Spectator Support

Daniel C. Funk, Daniel F. Mahony, Lynn Ridinger

Sport Marketing Quarterly

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