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1-2 of 2 results for solicited eWOM

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Select article: Drivers of Consumers’ Willingness to Answer an eWOM Solicitation for a Time-Limited Offer

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Research article

First published May, 2022

Drivers of Consumers’ Willingness to Answer an eWOM Solicitation for a Time-Limited Offer

Camille Lacan, Emmanuelle Le Nagard, Pierre Desmet

Journal of Interactive Marketing

Select article: “Please write a (great) online review for my hotel!” Guests’ reactions to solicited reviews

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Research article

First published April, 2018

“Please write a (great) online review for my hotel!” Guests’ reactions to solicited reviews

Francesca Magno, Fabio Cassia, Attilio Bruni

Journal of Vacation Marketing

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