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Research article

First published 2009-3

The Effect of Superstar Software on Hardware Sales in System Markets

Jeroen L.G. Binken, Stefan Stremersch

Journal of Marketing

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Research article

First published 2025

Analysis of the application effect of multi-dimensional digital intelligence software in the “Marketing” course based on structural equation model

Xijing Zhang, Youmei Qiu

Journal of Computational Methods in Sciences and Engineering

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Research article

First published 2003-03

Software Marketing in Nigeria

Fabian A. Ehikhamenor

Information Development

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Research article

First published 2007-7

The Global Software Industry Evaluating the Software Markets of the BRIC Nations

John McManus

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2022-5

Halo or Cannibalization? How New Software Entrants Impact Sales of Incumbent Software in Platform Markets

B.J. Allen, Richard T. Gretz, Mark B. Houston [...]

Journal of Marketing

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Research article

First published 2003-02

Resource Strategy and Signals to Resources Market in Indian Software

Parthasarathi Banerjee

Global Business Review

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Research article

First published 1988-12

Usage of Microcomputer Software in AACSB-Accredited Undergraduate and Graduate Marketing Programs

Brian J. McNeeley, Barry Berman

Journal of Marketing Education

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Research article

First published 2017-9

Leximancer Software as a Research Tool for Social Marketers

Brian J. Biroscak, Jenny E. Scott, James H. Lindenberger [...]

Social Marketing Quarterly

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Research article

First published 1996-9

Marketing Software Products: The Importance of ‘Being There’ and the Implications for Business Service Exports

S L Cornish

Environment and Planning A: Economy and Space

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Research article

First published 2007-9

Market Entry and Priority of Small and Medium-Sized Enterprises in the Software Industry: An Empirical Analysis of Cultural Distance,Geographic Distance,and Market Size

Arto Ojala, Pasi Tyrväinen

Journal of International Marketing

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