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Articles (76)

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1-10 of 76 results for societal marketing concept

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Select article: Book Review: Marketing and Society: A Conceptual Introduction

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Book review

First published 1972-10

Book Review: Marketing and Society: A Conceptual Introduction

Bernard A. Morin

Journal of Marketing

Select article: Society for Social Marketing in Public Health a Concept Whose Time Has Come

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Research article

First published 1994-5

Society for Social Marketing in Public Health a Concept Whose Time Has Come

Robert McDermott

Social Marketing Quarterly

Select article: Societal marketing — implications for tourism destinations

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Research article

First published 1996-4

Societal marketing — implications for tourism destinations

Robert Christie Mill

Journal of Vacation Marketing

Select article: Stakeholder Theory and Marketing: Moving from a Firm-Centric to a Societal Perspective

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Research article

First published 2012-9

Stakeholder Theory and Marketing: Moving from a Firm-Centric to a Societal Perspective

Gene R. Laczniak, Patrick E. Murphy

Journal of Public Policy & Marketing

Select article: Impact of Technological and Market Changes in Organizational Functioning: The Conceptual Framework in Bourgeois and Marxist Theory and Research*

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Research article

First published 1979-4

Impact of Technological and Market Changes in Organizational Functioning: The Conceptual Framework in Bourgeois and Marxist Theory and Research*

Nils Mortensen

Acta Sociologica

Select article: The Powers and Perils of Societal Advertising

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Research article

First published 2021-9

The Powers and Perils of Societal Advertising

Christos Livas

Journal of Macromarketing

Select article: Executive Insights: Changing Dimensions of International Marketing Management—The New Realities

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Research article

First published 1993-09

Executive Insights: Changing Dimensions of International Marketing Management—The New Realities

William Lazer

Journal of International Marketing

Select article: Four-Stage Model of Marketing Systems Evolution: A Theoretical Framework for Sustainable and Inclusive Markets

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Research article

First published 2025-3

Four-Stage Model of Marketing Systems Evolution: A Theoretical Framework for Sustainable and Inclusive Markets

Alpaslan Kelleci

Journal of Macromarketing

Select article: Attitudes of Practitioners and Students toward Marketing

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Research article

First published 1982-09

Attitudes of Practitioners and Students toward Marketing

Charles F. Keown

Journal of Marketing Education

Select article: Attitudes of Practitioners and Students Toward Marketing

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Research article

First published 1982-10

Attitudes of Practitioners and Students Toward Marketing

Charles F. Keown

Journal of Marketing Education

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