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Articles (1753)

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1-10 of 1753 results for social relationship marketing

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Select article: Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective

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Research article

First published 2017-8

Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective

Zhan Wang, Hyun Gon Kim

Journal of Interactive Marketing

Select article: Proposal of A Social Alliance Success Model from A Relationship Marketing Perspective: A Meta-Analytical Study of the Theoretical Foundations

Open access

Research article

First published 2015-7

Proposal of A Social Alliance Success Model from A Relationship Marketing Perspective: A Meta-Analytical Study of the Theoretical Foundations

María Jesús Barroso-Méndez, Clementina Galera-Casquet, Víctor Valero-Amaro

BRQ Business Research Quarterly

Select article: Social media marketing and its influence on the hotel performance: Mediating role of customer relationship management capabilities

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Research article

First published 2026-1

Social media marketing and its influence on the hotel performance: Mediating role of customer relationship management capabilities

Aijaz Ahmad Khaki, Tawseeq Ali Khan

Journal of Vacation Marketing

Select article: Rethinking the Relationship between Social/Nonprofit Marketing and Commercial Marketing

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Research article

First published 2012-4

Rethinking the Relationship between Social/Nonprofit Marketing and Commercial Marketing

Alan R. Andreasen

Journal of Public Policy & Marketing

Select article: Role of Relationship Management and Value Co-Creation in Social Marketing

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Other

First published 2009-12

Role of Relationship Management and Value Co-Creation in Social Marketing

Darshan Desai

Social Marketing Quarterly

Select article: Do Social Network Relationships and Overseas Market Orientation Affect SMEs’ International Performance? A Dynamic Internationalization Capability Perspective

Open access

Research article

First published 2023-1

Do Social Network Relationships and Overseas Market Orientation Affect SMEs’ International Performance? A Dynamic Internationalization Capability Perspective

Michael Yao-Ping Peng, Yong-Sheng Chang

Sage Open

Select article: Understanding the Role of Social Media Users’ Self-Presentation on Social Media Marketing and Brand Loyalty Relationship

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Research article

First published 2022

Understanding the Role of Social Media Users’ Self-Presentation on Social Media Marketing and Brand Loyalty Relationship

Balgopal Singh

Vision: The Journal of Business Perspective

Select article: Theorizing the Relationship Between Social Law and Markets in Regional Integration Projects

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Research article

First published 2018-8

Theorizing the Relationship Between Social Law and Markets in Regional Integration Projects

Diamond Ashiagbor

Social & Legal Studies

Select article: Implementing Social Security in a Market System – An Analysis of the Purchaser Provider Relationship in the Provision of Reintegration Services

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Research article

First published 1999-6

Implementing Social Security in a Market System – An Analysis of the Purchaser Provider Relationship in the Provision of Reintegration Services

Esther Bergsma, Pé Mullenders

European Journal of Social Security

Select article: Impact of Marketing Actions on Relationship Quality in the Health and Fitness Sector in Jordan and Its Implications for Social Marketing: A Field/Analytical Study

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Other

First published 2010-6

Impact of Marketing Actions on Relationship Quality in the Health and Fitness Sector in Jordan and Its Implications for Social Marketing: A Field/Analytical Study

Basheer A. M. Al-alak

Social Marketing Quarterly

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