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1-10 of 692 results for social norms marketing

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Select article: Normative Perspectives for Ethical and Socially Responsible Marketing

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Research article

First published 2006-12

Normative Perspectives for Ethical and Socially Responsible Marketing

Gene R. Laczniak, Patrick E. Murphy

Journal of Macromarketing

Select article: Embedded Markets,Communities,and the Invisible Hand of Social Norms

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Research article

First published 2008-06

Embedded Markets,Communities,and the Invisible Hand of Social Norms

Rohit Varman, Janeen Arnold Costa

Journal of Macromarketing

Select article: Socially Responsible Marketing: A Moving Target in Need of a Normative-Ethical Doctrine

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Research article

First published 2022-12

Socially Responsible Marketing: A Moving Target in Need of a Normative-Ethical Doctrine

Alexander Nill

Journal of Macromarketing

Select article: The Role of Social Norms on Direct-to-Physician Pharmaceutical Marketing Payment Acceptance

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Research article

First published 2022-10

The Role of Social Norms on Direct-to-Physician Pharmaceutical Marketing Payment Acceptance

Pui Ying Tong, Christopher Yencha, Chiharu Ishida

Journal of Public Policy & Marketing

Select article: The Normative Social Influence on Eco-Friendly Consumer Behavior: The Moderating Effect of Environmental Marketing Claims

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Research article

First published 2012-1

The Normative Social Influence on Eco-Friendly Consumer Behavior: The Moderating Effect of Environmental Marketing Claims

Hanna Kim, Eun-Jung Lee, Won-Moo Hur

Clothing and Textiles Research Journal

Select article: Market Cognition: How Exchange Norms Alter Social Experience

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Research article

First published 2021-6

Market Cognition: How Exchange Norms Alter Social Experience

Jamil Zaki, Eric Neumann, Dean Baltiansky

Current Directions in Psychological Science

Select article: Confusion Surrounding Social Marketing Strategies and Social Norm Theory: To Prevent High-Risk Drinking among College Students

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Other

First published 2010-6

Confusion Surrounding Social Marketing Strategies and Social Norm Theory: To Prevent High-Risk Drinking among College Students

Tavis J. Glassman, Robert E. Braun

Social Marketing Quarterly

Select article: Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective

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Research article

First published 2021-6

Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective

Gene Laczniak, Clifford Shultz

Journal of Macromarketing

Select article: More “Bank” for the Buck: Microtargeting and Normative Appeals to Increase Social Marketing Efficiency

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Research article

First published 2019-3

More “Bank” for the Buck: Microtargeting and Normative Appeals to Increase Social Marketing Efficiency

Alexander L. Metcalf, Justin W. Angle, Conor N. Phelan [...]

Social Marketing Quarterly

Select article: The nominal share price anchor: A theoretical model of social norms and behavioral martingales in stock markets

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Research article

First published 2026-2

The nominal share price anchor: A theoretical model of social norms and behavioral martingales in stock markets

Fei Qiu, Yinghao Sheng, Jienv Jin [...]

Rationality and Society

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