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Articles (154)

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1-10 of 154 results for social media persuasion

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Select article: Social media symbiosis: Understanding the dynamics of online political persuasion in social media ecologies

Retricted access

Research article

First published 2025-11

Social media symbiosis: Understanding the dynamics of online political persuasion in social media ecologies

Beatriz Jordá, Manuel Goyanes, Porismita Borah [...]

Journalism

Select article: Political persuasion on social media: Tracing direct and indirect effects of news use and social interaction

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Research article

First published 2016-10

Political persuasion on social media: Tracing direct and indirect effects of news use and social interaction

Trevor Diehl, Brian E Weeks, Homero Gil de Zúñiga

New Media & Society

Select article: The Crisis of Social Identity in the Digital Era: A Sociological Analysis of Prosocial Behaviour,Altruism and Persuasion in Social Media

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Research article

First published 2026-1

The Crisis of Social Identity in the Digital Era: A Sociological Analysis of Prosocial Behaviour,Altruism and Persuasion in Social Media

Preety Agarwal

History and Sociology of South Asia

Select article: Examining the effect of identification with a social media community on persuasive message processing and attitude change

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Research article

First published 2024-8

Examining the effect of identification with a social media community on persuasive message processing and attitude change

Brent J Hale

New Media & Society

Select article: Predicting and characterising persuasion strategies in misinformation content over social media based on the multi-label classification approach

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Research article

First published 2025-12

Predicting and characterising persuasion strategies in misinformation content over social media based on the multi-label classification approach

Sijing Chen, Lu Xiao

Journal of Information Science

Select article: Pathways to Political Persuasion: Linking Online,Social Media,and Fake News With Political Attitude Change Through Political Discussion

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Research article

First published 2025-2

Pathways to Political Persuasion: Linking Online,Social Media,and Fake News With Political Attitude Change Through Political Discussion

Homero Gil de Zúñiga, Pablo González-González, Manuel Goyanes

American Behavioral Scientist

Select article: Pathways to persuasion: The impact of social media influencers’ self-disclosure and follower size on persuasion outcomes

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Research article

First published 2026-2

Pathways to persuasion: The impact of social media influencers’ self-disclosure and follower size on persuasion outcomes

Nicole Kashian

New Media & Society

Select article: Persuasion Strategies of the Major Powers on Social Media: An Analysis of the Metadiscourse from the Chinese and American Spokespersons' Tweets

Open access

Research article

First published 2024-12

Persuasion Strategies of the Major Powers on Social Media: An Analysis of the Metadiscourse from the Chinese and American Spokespersons' Tweets

Jie Feng, Jiajun Tang, Yalong Xiao [...]

Emerging Media

Select article: Persuasive Technology and Personhood on Social Media

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Research article

First published 2025-11

Persuasive Technology and Personhood on Social Media

Science,Technology,& Human Values

Select article: Health Meets Influence: Customizing Social Media Messages for Effective Fitness Branding

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Research article

First published 2025

Health Meets Influence: Customizing Social Media Messages for Effective Fitness Branding

Daneshwar Sharma, Manoj Kumar Mishra, Sunil Kumar

Business and Professional Communication Quarterly

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