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Articles (113)

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1-10 of 113 results for social media engagement metrics

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Select article: Effectiveness of social media marketing on enhancing performance: Evidence from a casual-dining restaurant setting

Retricted access

Research article

First published 2021-2

Effectiveness of social media marketing on enhancing performance: Evidence from a casual-dining restaurant setting

Jun (Justin) Li, Woo Gon Kim, Hyung Min Choi

Tourism Economics

Select article: How Social Media Metrics Shape News Production: A Replication Study

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Research article

First published 2026

How Social Media Metrics Shape News Production: A Replication Study

Rongxin Ouyang, Subhayan Mukerjee, Tian Yang

The International Journal of Press/Politics

Select article: Does high-quality news attract engagement on social media? Mediatization,media logic,and the contrasting values that shape news sharing,liking,and commenting on Facebook

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Research article

First published 2025-6

Does high-quality news attract engagement on social media? Mediatization,media logic,and the contrasting values that shape news sharing,liking,and commenting on Facebook

Jieun Shin, Seth C Lewis, Soojong Kim [...]

New Media & Society

Select article: Organisational accounts engaged in scholarly communication on Twitter: Patterns of presence,activity and engagement

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Research article

First published 2026

Organisational accounts engaged in scholarly communication on Twitter: Patterns of presence,activity and engagement

Zohreh Zahedi, Yanqing Zhang, Zekun Han [...]

Journal of Information Science

Select article: Article promotion on Twitter and Facebook: A case study of Cell journal

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Research article

First published 2023-10

Article promotion on Twitter and Facebook: A case study of Cell journal

Yunxue Cui, Zhichao Fang, Xianwen Wang

Journal of Information Science

Select article: Quantified Nostalgia: Social Media,Metrics,and Memory

Open access

Research article

First published 2021-4

Quantified Nostalgia: Social Media,Metrics,and Memory

Benjamin N. Jacobsen, David Beer

Social Media + Society

Select article: Evaluating Social Media’s Capacity to Develop Engaged Audiences in Health Promotion Settings

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Research article

First published 2013-3

Evaluating Social Media’s Capacity to Develop Engaged Audiences in Health Promotion Settings

Brad L. Neiger, Rosemary Thackeray, Scott H. Burton [...]

Health Promotion Practice

Select article: Some Interactions Are More Equal Than Others: The Effect of Influencer Endorsements in Social Media Brand Posts on Engagement and Online Store Performance

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Research article

First published 2022-11

Some Interactions Are More Equal Than Others: The Effect of Influencer Endorsements in Social Media Brand Posts on Engagement and Online Store Performance

Adrian Waltenrath, Christoph Brenner, Oliver Hinz

Journal of Interactive Marketing

Select article: Attention and amplification in the hybrid media system: The composition and activity of Donald Trump’s Twitter following during the 2016 presidential election

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Research article

First published 2018-9

Attention and amplification in the hybrid media system: The composition and activity of Donald Trump’s Twitter following during the 2016 presidential election

Yini Zhang, Chris Wells, Song Wang [...]

New Media & Society

Select article: A (Meta) Picture is Worth a Thousand “Likes:” An Analysis of Engagement with Sports Network Images on Instagram

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Research article

First published 2025-10

A (Meta) Picture is Worth a Thousand “Likes:” An Analysis of Engagement with Sports Network Images on Instagram

Rich G. Johnson, Miles Romney, Kevin John

Communication & Sport

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