Sage Journals: Discover world-class research

Retricted access

Research article

First published 2025-11

Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors

Sara Lapresta-Romero, Larissa Becker, Blanca Hernández-Ortega [...]

Journal of Interactive Marketing

Open access

Research article

First published 2021-10

Examining Customer Motivation and Its Impact on Customer Engagement Behavior in Social Media: The Mediating Effect of Brand Experience

Xi Chen, Chunlan Jiao, Ran Ji [...]

Sage Open

Retricted access

Research article

First published 2017-8

To Share and Protect: Using Regulatory Focus Theory to Examine the Privacy Paradox of Consumers’ Social Media Engagement and Online Privacy Protection Behaviors ☆

Jill Mosteller, Amit Poddar

Journal of Interactive Marketing

Retricted access

Research article

First published 2021-2

The Role of Social Media Content Format and Platform in Users’ Engagement Behavior

Hamidreza Shahbaznezhad, Rebecca Dolan, Mona Rashidirad

Journal of Interactive Marketing

Open access

Research article

First published 2017-10

Gateway Political Behaviors: The Frequency and Consequences of Low-Cost Political Engagement on Social Media

Leticia Bode

Social Media + Society

Retricted access

Research article

First published 2025

Who Is Shaping the Narrative? Unveiling Stakeholder Engagement Behavior in Megaprojects on Social Media

Yudi Chen, Shishi Wang, Manqi Zhang [...]

Project Management Journal

Retricted access

Research article

First published 2025-4

Communicating Destination Social Responsibility Through Social Media: The Roles of Tourists’ Social Engagement,Citizenship Behaviors,and Emotions

Patricia Martínez García de Leaniz, Ángel Herrero, María del Mar García de los Salmones

Journal of Travel Research

Retricted access

Research article

First published 2023-2

How Online Incivility Affects Consumer Engagement Behavior on Brands’ Social Media

Jeremy S. Wolter, Todd J. Bacile, Pei Xu

Journal of Service Research

Retricted access

Research article

First published 2015-10

How Peer Communication and Engagement Motivations Influence Social Media Shopping Behavior: Evidence from China and the United States

Sidharth Muralidharan, Linjuan Rita Men

Cyberpsychology,Behavior,and Social Networking

Retricted access

Research article

First published 2026

Leveraging Employees as Social Media Advocates: The Impacts of Social Media Communication Strategies on Employees’ Social Media Engagement

Yeunjae Lee, Xiao Ma, Tanzid Basunia [...]

International Journal of Business Communication

Search results