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Research article

First published 2023-9

Social Marketing: Using the Theory of Planned Behaviour to Predict Open Defecation Free Behaviour Among Households in Ghana

Sayibu Ibrahim Nnindini, Justice Boateng Dankwah

Social Marketing Quarterly

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Research article

First published 2019-11

Understanding HPV vaccine initiation in Hispanic adolescents using social marketing theory

Angelica M Roncancio, Becky T Muñoz, Chakema C Carmack [...]

Health Education Journal

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Other

First published 2003-09

Ready to Fly Solo? Reducing Social Marketing’s Dependence on Commercial Marketing Theory

Sue Peattie, Ken Peattie

Marketing Theory

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Other

First published 2003-09

Extending the Vision of Social Marketing through Social Capital Theory

Alicia Glenane-Antoniadis, Gregory Whitwell, Simon J. Bell [...]

Marketing Theory

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Other

First published 2007-3

Applying Behavioral Theories to a Social Marketing Campaign *

Jami L. Fraze, Maria Rivera-Trudeau, Laura McElroy

Social Marketing Quarterly

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Research article

First published 2020-12

Validating the Theory of Planned Behavior Model Extended to Social Marketing Behavioral Enhancers Using Structural Equation Modeling

Lutete Christian Ayikwa, Johan W. De Jager, Dion Van Zyl

Social Marketing Quarterly

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Other

First published 2008-3

Applying Commercial Marketing Theory to Social Marketing: A Tale of 4Ps (and a B)

Matthew Wood

Social Marketing Quarterly

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Research article

First published 2003-02

The Theory of the Market Economy and the Social Foundations of Innovative Enterprise

William Lazonick

Economic and Industrial Democracy

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Research article

First published 1992-3

David Miller's Theory of Market Socialism and the Recent Reforms in Kibbutzim

Avner De Shalit

Political Studies

Open access

Research article

First published 2025-7

Key Factors and Influence Pathways of Agricultural Product Content Marketing on Social Platforms: A Mixed-Method Approach With LDA and Grounded Theory

Moran Fan, Chunling Zhang

Sage Open

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