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Open access

Research article

First published 2023-9

Conceptualizing an Omnichannel Approach for Social Marketing Under the Assumptions of the Transtheoretical Model of Change

Beatriz Casais

Social Marketing Quarterly

Retricted access

Research article

First published 2014-2

Using Agent-Based Models to Design Social Marketing Campaign

Luisa Perez-Mujica, Roderick Duncan, Terry Bossomaier

Australasian Marketing Journal

Retricted access

Research article

First published 2011-8

Reducing Barriers to Sun Protection – Application of a Holistic Model for Social Marketing

Geraldine McLeod, Andrea Insch, James Henry

Australasian Marketing Journal

Retricted access

Research article

First published 2023-12

Toward Market Orchestration of Distributive Justice: Rearticulation of the Integrative Justice Model for Social Programs

Ashley Deutsch

Journal of Macromarketing

Retricted access

Research article

First published 2020-12

Validating the Theory of Planned Behavior Model Extended to Social Marketing Behavioral Enhancers Using Structural Equation Modeling

Lutete Christian Ayikwa, Johan W. De Jager, Dion Van Zyl

Social Marketing Quarterly

Open access

Research article

First published 2015-7

Proposal of A Social Alliance Success Model from A Relationship Marketing Perspective: A Meta-Analytical Study of the Theoretical Foundations

María Jesús Barroso-Méndez, Clementina Galera-Casquet, Víctor Valero-Amaro

BRQ Business Research Quarterly

Open access

Research article

First published 2022

Effects of Integration of Social Marketing and Health Belief Model for Preventing Cholangiocarcinoma in High-Risk Areas of Thailand: A Community Intervention Study

Siwaporn Pungpop, Nopparat Songserm, Monthicha Raksilp [...]

Journal of Primary Care & Community Health

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Other

First published 2003-12

The Community Readiness Model: A Complementary Approach to Social Marketing

Kathleen J. Kelly, Ruth W. Edwards, Maria Leonora G. Comello [...]

Marketing Theory

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Review article

First published 2003-05

Social Behaviour as a Basis for Modelling the Urban Housing Market: A Review

David Meen, Geoffrey Meen

Urban Studies

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Other

First published 2009-04

A Multidirectional Communication Model: Implications for Social Marketing Practice

Rosemary Thackeray, Brad L. Neiger

Health Promotion Practice

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