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Research article

First published 2022-6

A Strategic Marketing Framework for Emerging Out of the Climate Change Social Trap : The Case of the Fashion Industry

Siavash Rashidi-Sabet, Sreedhar Madhavaram

Journal of Macromarketing

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Research article

First published 2004-11

Social Marketing as a Framework for Recruitment

Linda Nichols, Jennifer Martindale-Adams, Robert Burns [...]

Journal of Aging and Health

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Research article

First published 2022-9

A Social Marketing Framework for the Sharing Economy

Amarjeet Singh

Social Marketing Quarterly

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Research article

First published 1982-10

Toward Greater Responsiveness in Marketing Education: A Social Marketing Framework

Michael V. Laric, Lewis R. Tucker

Journal of Marketing Education

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Research article

First published 1982-09

Toward Greater Responsiveness in Marketing Education: A Social Marketing Framework

Michael V. Laric, Lewis R. Tucker

Journal of Marketing Education

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Research article

First published 2013-11

Social Commerce: A Contingency Framework for Assessing Marketing Potential

Manjit S. Yadav, Kristine de Valck, Thorsten Hennig-Thurau [...]

Journal of Interactive Marketing

Open access

Other

First published 2025

More Space for Place in Social Marketing: A Conceptual Framework

Claire Naidoo, Paul Blaise Issock Issock

Social Marketing Quarterly

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Other

First published 2004-1

Corporate Social Responsibility and Marketing: An Integrative Framework

Isabelle Maignan, O. C. Ferrell

Journal of the Academy of Marketing Science

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Other

First published 1999-6

Using Social Marketing as a Theoretical Framework to Understand Citizen Participation in Health Promotion

Joan Wharf Higgins, Patricia Vertinsky, James Cutt [...]

Social Marketing Quarterly

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Research article

First published 2019-8

Applying a Causal Ambush Marketing Framework to Social Media: The ‘Pleasure is Diverse’ Campaign and the Australian Marriage Amendment

Felicity Small, Michael Mehmet, Morgan P. Miles

Australasian Marketing Journal

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