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Research article

First published 2026

Using a Benchmark Perspective to Analyze Corporate Social Marketing Initiatives in India

Ranjit Kaur, Gordhan Kumar Saini, Sameer Deshpande [...]

Social Marketing Quarterly

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Research article

First published 2020-6

Outcome Evaluation of an Empirical Study: Food Waste Social Marketing Pilot

Jeawon Kim, Sharyn Rundle-Thiele, Kathy Knox [...]

Social Marketing Quarterly

Open access

Research article

First published 2020-12

Community-Based Social Marketing in Theory and Practice: Five Case Studies of Water Efficiency Programs in Canada

Sarah Fries, Julie Cook, Jennifer Kristin Lynes

Social Marketing Quarterly

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Research article

First published 2009-11

Benchmarking Road Safety Success: Issues to Consider

Stephen Dann, Marie-Louise Fry

Australasian Marketing Journal

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Research article

First published 2016-6

Towards a service-dominant approach to social marketing

Nadina R. Luca, Sally Hibbert, Ruth McDonald

Marketing Theory

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Research article

First published 2019-3

To What Extent Is Social Marketing Used in Demand Reduction Campaigns for Illegal Wildlife Products? Insights From Elephant Ivory and Rhino Horn

Steven Greenfield, Diogo Veríssimo

Social Marketing Quarterly

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Research article

First published 2015-12

Social Marketing Physical Activity Interventions Among Adults 60 Years and Older

Haruka Fujihira, Krzysztof Kubacki, Rimante Ronto [...]

Social Marketing Quarterly

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Review article

First published 2020-6

Systematic Literature Review of Interventions for Promoting Postmortem Organ Donation From Social Marketing Perspective

Sinja Čož, Tanja Kamin

Progress in Transplantation

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Research article

First published 2020-3

Social Marketing Interventions in Iran: A Systematic Review;2002–2017

Seyed Mahdi Alhosseini Almodarresi, Asghar Shahadati, Saeid Saeida Ardekani

Social Marketing Quarterly

Open access

Research article

First published 2014-1

Do Social and Environmental Screens Influence Ethical Portfolio Performance? Evidence from Europe

Eduardo Ortas, José M. Moneva, Manuel Salvador

BRQ Business Research Quarterly

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