Sage Journals: Discover world-class research

Retricted access

Research article

First published 2026-4

A Comparative Analysis of Frontline Employee Wellness Benefits and Customer Responsiveness: A Social Exchange Theory Perspective

Stephanie M. Noble, Dhruv Grewal, Riley T. Krotz [...]

Journal of Marketing Research

Retricted access

Research article

First published 2015-5

Imprinting,Honeymooning,or Maturing: Testing Three Theories of how Interfirm Social Bonding Impacts Suppliers’ Allocations of Resources to Business Customers

Arch G. Woodside, Roger Baxter

Australasian Marketing Journal

Retricted access

Research article

First published 2025-11

Unveiling the Impact of Interpersonal Interactions on Brand Love: Insights from a Dual-Path Framework

Jing Li, Forest Ma, Xiaolong Shao [...]

Journal of Travel Research

Retricted access

Research article

First published 2026-4

Resource flows in a multi-directional integrated value creation model

Hope Arabie, Corey J Fox, Steven W Rayburn

Journal of General Management

Retricted access

Research article

First published 2026-3

Hooked on Livestreaming: What Drives Customer Repurchase Intention in E-Commerce?

Linh-Gia Ngoc Phan, Dang Quan Tri, Son-Hoang Dang [...]

Journal of Creative Communications

Retricted access

Research article

First published 2026-1

The Collective Identity Effect: How Group-Level Identity Influences Individual Behavior

Brad D. Carlson, D. Todd Donavan, Jeremy S. Wolter [...]

Journal of Marketing

Retricted access

Research article

First published 2019-9

Dimensionality and Consequences of Customer Engagement: A Social Exchange Perspective

Raouf Ahmad Rather, Jyoti Sharma

Vision: The Journal of Business Perspective

Retricted access

Research article

First published 2025-2

Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery

Todd J. Bacile, A. Banu Elmadag, Mehmet Okan [...]

Journal of Interactive Marketing

Free access

Research article

First published 2024-5

Turning Customers into Citizens: The Impact of Online Experiential Value on Customer Citizenship Behaviour

Mahitab Mohamed Shahin

Journal of Creating Value

Retricted access

Research article

First published 2024

“Other Customer” Perception as Strategic Insight into Gen Z Consumer–Brand Identification and Purchase Behavior: A Mixed-Methods Approach

Anca Anton

American Behavioral Scientist

Search results