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Articles (1459)

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1-10 of 1459 results for social advertising

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Select article: Owned Social Media Advertising: Cannibalization and Competition

Retricted access

Research article

First published 2022-8

Owned Social Media Advertising: Cannibalization and Competition

Hualu Zheng, Lu Huang

Journal of Interactive Marketing

Select article: Strategic social media marketing: An empirical analysis of sequential advertising

Open access

Research article

First published 2023-12

Strategic social media marketing: An empirical analysis of sequential advertising

Parshuram Hotkar, Rajiv Garg, Kristen Sussman

Production and Operations Management

Select article: Maximizing the performance of advertisements diffusion: A simulation study of the dynamics of viral advertising in social networks

Retricted access

Research article

First published 2013-8

Maximizing the performance of advertisements diffusion: A simulation study of the dynamics of viral advertising in social networks

Jiang Wu, Bin Hu, Yu Zhang

SIMULATION

Select article: Social Responsibility in Advertising

Retricted access

Research article

First published 2013-8

Social Responsibility in Advertising

Alice Kendrick, Jami A. Fullerton, Yeo Jung Kim

Journal of Marketing Education

Select article: Advertising on Social Network Sites: A Structural Equation Modelling Approach

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Research article

First published 2013-3

Advertising on Social Network Sites: A Structural Equation Modelling Approach

Anant Saxena, Uday Khanna

Vision: The Journal of Business Perspective

Select article: Social class tensions,habitus and the advertising of Guinness

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Research article

First published 2017-1

Social class tensions,habitus and the advertising of Guinness

John Connolly, Paddy Dolan

The Sociological Review

Select article: Personalized Advertising on Social Media: Is it Building Desired Customer Attitude?

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Research article

First published 2025

Personalized Advertising on Social Media: Is it Building Desired Customer Attitude?

Nilesh Arora, Azmawani Abd Rahman, Meghna Rana [...]

FIIB Business Review

Select article: Determinants of Consumers’ Attitude towards Social Media Advertising

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Research article

First published 2015-11

Determinants of Consumers’ Attitude towards Social Media Advertising

Henry Boateng, Abednego Feehi Okoe

Journal of Creative Communications

Select article: Social Networks,Personalized Advertising,and Privacy Controls

Retricted access

Research article

First published 2014-10

Social Networks,Personalized Advertising,and Privacy Controls

Catherine E. Tucker

Journal of Marketing Research

Select article: Social Networks,Personalized Advertising,and Privacy Controls

Retricted access

Research article

First published 2013-10

Social Networks,Personalized Advertising,and Privacy Controls

Catherine E. Tucker

Journal of Marketing Research

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