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Articles (5)

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1-5 of 5 results for smartphone brand loyalty

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Select article: Predicting Smartphone Brand Loyalty Using Four-Stage Loyalty Model

Open access

Research article

First published 2022-4

Predicting Smartphone Brand Loyalty Using Four-Stage Loyalty Model

Linda Seduram, Abdullah Al Mamun, Anas A. Salameh [...]

Sage Open

Select article: Perceived Quality and Brand Loyalty of Smartphones: An Empirical Investigation of Celebrity Endorsements in Indian Market

Retricted access

Research article

First published 2017-9

Perceived Quality and Brand Loyalty of Smartphones: An Empirical Investigation of Celebrity Endorsements in Indian Market

Rajesh Sharma

Abhigyan

Select article: Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

Retricted access

Research article

First published 2017-6

Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

Rajesh Sharma

Metamorphosis: A Journal of Management Research

Select article: The Holistic Effect of Brand Innovativeness and Value Co-creation on the Relationship Between Perceived Value,Brand Trust and Brand Loyalty

Retricted access

Research article

First published 2026

The Holistic Effect of Brand Innovativeness and Value Co-creation on the Relationship Between Perceived Value,Brand Trust and Brand Loyalty

Abdullah Bas, Emre Sahin Dölarslan

Journal of Creating Value

Select article: Paralysis by Inertia “Like” Habit in Social Networking Services: Tendency to Answer Loyalty Questions in Marketing Surveys

Open access

Research article

First published 2023-4

Paralysis by Inertia “Like” Habit in Social Networking Services: Tendency to Answer Loyalty Questions in Marketing Surveys

Sage Open

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