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Research article

First published 2008-6

L'impact de la substitution de marques sur l'évaluation et l'intention d'achat du produit

Véronique Collange

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2005-3

Géraldine Michel, Billy Salha

Recherche et Applications en Marketing (French Edition)

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Research article

First published 1989-9

Daniel Caumont, Jean-Louis Chandon

Recherche et Applications en Marketing (French Edition)

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Research article

First published 1993-3

Philippe Aurier

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2003-9

Frenkel Ter Hofstede, Michel Wedel, Jan-Benedict E.M. Steenkamp

Recherche et Applications en Marketing (French Edition)