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Retricted access

Research article

First published 2013-8

Deconstructing the “First Moment of Truth”: Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking

Sam K. Hui, Yanliu Huang, Jacob Suher [...]

Journal of Marketing Research

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Research article

First published 2016-5

Mobile Shopper Marketing: Key Issues,Current Insights,and Future Research Avenues ☆

Venkatesh Shankar, Mirella Kleijnen, Suresh Ramanathan [...]

Journal of Interactive Marketing

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Research article

First published 2009-9

The Interplay among Category Characteristics,Customer Characteristics,and Customer Activities on in-Store Decision Making

J. Jeffrey Inman, Russell S. Winer, Rosellina Ferraro

Journal of Marketing

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Book review

First published 2022-12

Rachel Lawes,Using Semiotics in Retail: Leverage Consumer Insights to Engage Shoppers and Boost Sales,Kogan Page,2022. ISBN: 978-13-9860-382-0 (PB)

Tapas Ranjan Moharana

Paradigm: A Management Research Journal

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Research article

First published 2024-7

Planned or unplanned? Understanding the shopping behaviors and experiences of tourists

Eunsoo Baek, Sangwon Park

Journal of Vacation Marketing

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Research article

First published 2024-7

Profiling ROPO Shoppers: Shopping Value Perspective

Vipul Patel

Business Perspectives and Research

Open access

Research article

First published 2021-1

Impact of Store Image Dimensions on Shopper’s Attitude,Perceived Value,and Purchase Intention

K. Balaji, R. Maheswari

Sage Open

Retricted access

Research article

First published 2017-11

Achieving Superior Customer Experience: An Investigation of Multichannel Choices in the Travel and Tourism Industry of an Emerging Market

Abeer A. Mahrous, Salah S. Hassan

Journal of Travel Research

Open access

Research article

First published 2017-12

Predicting Indian Shoppers’ Malls Loyalty Behaviour

Sanjeev Prashar, Harvinder Singh, Chandan Parsad [...]

Vikalpa: The Journal for Decision Makers

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Research article

First published 2024-10

Unraveling Heterogeneity in Online Shopping and Travel Behavior Through Latent Class Modeling

Ibukun Titiloye, Md Al Adib Sarker, Xia Jin

Transportation Research Record: Journal of the Transportation Research Board

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