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Articles (238)

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1-10 of 238 results for service logic in marketing

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Select article: Adopting a service logic for marketing

Retricted access

Research article

First published 2006-09

Adopting a service logic for marketing

Christian Grönroos

Marketing Theory

Select article: Towards a service-dominant place marketing logic

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Other

First published 2009-12

Towards a service-dominant place marketing logic

Gary Warnaby

Marketing Theory

Select article: Some Philosophical Problems for Service-Dominant Logic in Marketing

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Research article

First published 2012-8

Some Philosophical Problems for Service-Dominant Logic in Marketing

Malcolm Wright, Deborah Russell

Australasian Marketing Journal

Select article: On marketing theory and service-dominant logic: Connecting some dots

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Other

First published 2011-3

On marketing theory and service-dominant logic: Connecting some dots

Stephen L. Vargo

Marketing Theory

Select article: Citizen Participation in Political Markets: Extending Service-Dominant Logic to Public Policy

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Research article

First published 2020-10

Citizen Participation in Political Markets: Extending Service-Dominant Logic to Public Policy

Mark Peterson, Robert W. Godby

Journal of Public Policy & Marketing

Select article: The Service-Dominant Logic of Marketing: A Logical and Evidential Case for Multiple Logics?

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Research article

First published 2007-6

The Service-Dominant Logic of Marketing: A Logical and Evidential Case for Multiple Logics?

Richard W. Brookes

Australasian Marketing Journal

Select article: The logical structure of the service-dominant logic of marketing

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Research article

First published 2012-12

The logical structure of the service-dominant logic of marketing

John Williams

Marketing Theory

Select article: The nature and processes of market co-creation in triple bottom line firms: Leveraging insights from consumer culture theory and service dominant logic

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Other

First published 2011-3

The nature and processes of market co-creation in triple bottom line firms: Leveraging insights from consumer culture theory and service dominant logic

Lisa Peñaloza, Jenny Mish

Marketing Theory

Select article: Innovation,symbolic interaction and customer valuing: thoughts stemming from a service-dominant logic of marketing

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Research article

First published 2006-09

Innovation,symbolic interaction and customer valuing: thoughts stemming from a service-dominant logic of marketing

Daniel J. Flint

Marketing Theory

Select article: Balancing welfare and market logics: Procurement regulations for social and health services in four Nordic welfare states

Open access

Research article

First published 2020-2

Balancing welfare and market logics: Procurement regulations for social and health services in four Nordic welfare states

Kerstin Stenius, Jessica Storbjork

Nordic Studies on Alcohol and Drugs

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