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1-10 of 436 results for senior market

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Select article: Marketing practice and opportunities in the tour operators' senior travel market: Beyond bowling and ballroom dancing

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Other

First published 1997-1

Marketing practice and opportunities in the tour operators' senior travel market: Beyond bowling and ballroom dancing

Annette Pritchard, Nigel J. Morgan

Journal of Vacation Marketing

Select article: Segmentation of the senior travel market by the means of travel motivations

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Research article

First published 2009-10

Segmentation of the senior travel market by the means of travel motivations

Philipp E. Boksberger, Christian Laesser

Journal of Vacation Marketing

Select article: A Reflection on Marketing 4.0 From the Perspective of Senior Citizens’ Communities of Practice

Open access

Research article

First published 2019-7

A Reflection on Marketing 4.0 From the Perspective of Senior Citizens’ Communities of Practice

Wen-Bing Gau

Sage Open

Select article: The senior drive tour market in Australia

Retricted access

Research article

First published 2001-07

The senior drive tour market in Australia

Bruce Prideaux, Sherrie Wei, Hein Ruys

Journal of Vacation Marketing

Select article: Segmentation Of The Senior Pleasure Travel Market

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Research article

First published 1989-01

Segmentation Of The Senior Pleasure Travel Market

Stowe Shoemaker

Journal of Travel Research

Select article: The Senior Marketing Officer: An Academic Perspective

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Research article

First published 1983-04

The Senior Marketing Officer: An Academic Perspective

James T. Rothe

Journal of Marketing Education

Select article: Marketing Accountability and Marketing's Stature: An Examination of Senior Executive Perspectives

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Research article

First published 2010-8

Marketing Accountability and Marketing's Stature: An Examination of Senior Executive Perspectives

Don O'sullivan, Patrick Butler

Australasian Marketing Journal

Select article: Affect,Travel Motivation,and Travel Intention: a Senior Market

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Research article

First published 2009-02

Affect,Travel Motivation,and Travel Intention: a Senior Market

SooCheong (Shawn) Jang, Billy Bai, Clark Hu [...]

Journal of Hospitality & Tourism Research

Select article: Winter Texans: Two Segments Of The Senior Travel Market

Retricted access

Research article

First published 1990-07

Winter Texans: Two Segments Of The Senior Travel Market

Vern C. Vincent, Gilberto De Los Santos

Journal of Travel Research

Select article: The Job Hunting Seminar Series: Applied Marketing for Graduating Seniors

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Research article

First published 1981-10

The Job Hunting Seminar Series: Applied Marketing for Graduating Seniors

Bruce J. Walker

Journal of Marketing Education

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