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Research article

First published 2025-11

Holistic Selling: An Emerging Paradigm in B2B Markets

Tim Kalwey, Manfred Krafft, Yeji Lim [...]

Journal of Marketing

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Review article

First published 2010-4

Book Review: Stephen J. Farnsworth Spinner in Chief: How Presidents Sell Their Policies and Themselves,Paradigm Publishers: Boulder,CO,2009;187 pp: 9781594512681

Jeffrey S. Peake

Journalism

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Research article

First published 1995-12

Professional Selling and Relationship Marketing: Moving from Transactional Role-Playing to Partnering

John F. Tanner, Stephen B. Castleberry

Journal of Marketing Education

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Research article

First published 2012-1

Pricing Risk and Ambiguity: The Effect of Perspective Taking

Stefan T. Trautmann, Ulrich Schmidt

Quarterly Journal of Experimental Psychology

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Research article

First published 2020-11

Apple’s Tale: The Engagement and Sense-Making of Apple’s Story-Based Advertisements

Frendy Lim, Virienia Puspita

Journal of Creative Communications

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Research article

First published 2024

Market Structure,Profitability and Regulation of Telecommunication Industry in India

Madhuri Saripalle, Surabhi Somya

Global Business Review

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Research article

First published 2007-3

Marketing Masterclass: Salesforce Effectiveness: Is the Pharmaceutical Industry going in the Right Direction?

Aleksandar Ruzicic, Stephan Danner

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Other

First published 2009-06

Political marketing management and theories of democracy

Stephan C. Henneberg, Margaret Scammell, Nicholas J. O'Shaughnessy

Marketing Theory

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Research article

First published 2001-05

Trust-Commitment Model of Buyer-Supplier Relationships

John C. Crotts, Charis M. Alderson Coppage, Abuna Andibo

Journal of Hospitality & Tourism Research

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Research article

First published 2006-12

Cultural criminology and kryptonite: Apocalyptic and retributive constructions of crime and justice in comic books

Nickie D. Phillips, Staci Strobl

Crime,Media,Culture: An International Journal

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