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Articles (85)

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1-10 of 85 results for self-brand image

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Select article: Self-Branding through NFL Team Fanship: Fans’ Desired Self-Image and Its Implications for Branding Practices

Retricted access

Research article

First published 2020-3

Self-Branding through NFL Team Fanship: Fans’ Desired Self-Image and Its Implications for Branding Practices

Jerred Junqi Wang, Jessica R. Braunstein-Minkove, Thomas A. Baker [...]

Sport Marketing Quarterly

Select article: Congruence Relationships between Self Images and Product Brands

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Research article

First published 1969-2

Congruence Relationships between Self Images and Product Brands

Ira J. Dolich

Journal of Marketing Research

Select article: Branding the Self on Yelp: Consumer Reviewing as Image Entrepreneurship

Open access

Research article

First published 2016-10

Branding the Self on Yelp: Consumer Reviewing as Image Entrepreneurship

Kathleen M. Kuehn

Social Media + Society

Select article: A Personalized Self-image: Gender and Branding Practices Among Journalists

Open access

Research article

First published 2019-7

A Personalized Self-image: Gender and Branding Practices Among Journalists

Logan Molyneux

Social Media + Society

Select article: Politicians as brands in parliamentary vs. presidential systems: A cross-national comparison

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Research article

First published 2025-3-11

Politicians as brands in parliamentary vs. presidential systems: A cross-national comparison

Eric Van Steenburg, Francisco Guzmán

International Journal of Market Research

Select article: Image Congruity or Functional Congruity? The Moderating Effect From the Social Visibility of Hotel Consumption at Different Price Levels

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Research article

First published 2019-9

Image Congruity or Functional Congruity? The Moderating Effect From the Social Visibility of Hotel Consumption at Different Price Levels

Na Su, Yaou Hu, Hyounae (Kelly) Min

Journal of Hospitality & Tourism Research

Select article: An Examination of Consumer's Brand Loyalty and Purchase Intention toward Collaborations in the Sport Brand Footwear Industry

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Research article

First published 2023-12

An Examination of Consumer's Brand Loyalty and Purchase Intention toward Collaborations in the Sport Brand Footwear Industry

Yoon Heo, Zack P. Pedersen, Antonio S. Williams [...]

Sport Marketing Quarterly

Select article: Brand Personality and Self Congruence in Laptop Computers

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Research article

First published 2015-6

Brand Personality and Self Congruence in Laptop Computers

Mansi R. Rathod, Naresh K. Patel, Akash S. Koul

Jindal Management Journal

Select article: Analysis of Management Narrative to Understand Social Marketing Strategy: The Case of ‘Branding Logan City’

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Research article

First published 2009-11

Analysis of Management Narrative to Understand Social Marketing Strategy: The Case of ‘Branding Logan City’

David Russell, Gillian Sullivan Mort, Margee Hume

Australasian Marketing Journal

Select article: Selfie Scores: A Scoping Review of Research on Athlete Social Media Self-Presentation

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Research article

First published 2025

Selfie Scores: A Scoping Review of Research on Athlete Social Media Self-Presentation

Qingru Xu

Communication & Sport

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