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Select article: Dating Advertisements: Discourses of the Commodified Self

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Research article

First published 1996-04

Dating Advertisements: Discourses of the Commodified Self

Justine Coupland

Discourse & Society

Select article: The Power of Interactive Mobile Advertising: How Self-brand Congruity Shapes Brand Engagement in Self-concept

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Research article

First published 2025-11

The Power of Interactive Mobile Advertising: How Self-brand Congruity Shapes Brand Engagement in Self-concept

Luan-Thanh Nguyen, Tien-Thao Cong Phan, Tri-Quan Dang

Journal of Creative Communications

Select article: Effective Digital Advertising: The Influence of Customised Ads,Self-esteem and Product Attributes

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Research article

First published 2024-7

Effective Digital Advertising: The Influence of Customised Ads,Self-esteem and Product Attributes

Evelyn Krisnada Linardi, Hui-Fei Lin, Benjamin Yeo

Journal of Creative Communications

Select article: Globalization,creative alliance and self-Orientalism: Negotiating Japanese identity within Asics global advertising production

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Research article

First published 2019-1

Globalization,creative alliance and self-Orientalism: Negotiating Japanese identity within Asics global advertising production

Koji Kobayashi, Steven J Jackson, Michael P Sam

International Journal of Cultural Studies

Select article: Self-Monitoring and Image Appeals in Advertising

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Research article

First published 1997-12

Self-Monitoring and Image Appeals in Advertising

Beverly A. Browne, Dennis O. Kaldenberg

Psychological Reports

Select article: Evaluations of Apparel Advertising as a Function of Self-Monitoring

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Research article

First published 1988-6

Evaluations of Apparel Advertising as a Function of Self-Monitoring

Sharron J. Lennon, Leslie L. Davis, Ann Fairhurst

Perceptual and Motor Skills

Select article: The Diffusion of Trade Association Advertising Self-Regulation

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Research article

First published 1983-1

The Diffusion of Trade Association Advertising Self-Regulation

Priscilla A. LaBarbera

Journal of Marketing

Select article: Does Sexual-Stimuli Intensity and Sexual Self-Schema Influence Female Consumers’ Reactions toward Sexualised Advertising? An Australian Perspective

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Research article

First published 2015-8

Does Sexual-Stimuli Intensity and Sexual Self-Schema Influence Female Consumers’ Reactions toward Sexualised Advertising? An Australian Perspective

Jessica Wyllie, Jamie Carlson, Philip J. Rosenberger

Australasian Marketing Journal

Select article: Improving NAD/NARB Self-Regulation of Advertising

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Research article

First published 1988

Improving NAD/NARB Self-Regulation of Advertising

Gordon E. Miracle, Terence R. Nevett

Journal of Public Policy & Marketing

Select article: Deception in Advertising and the Failure of Self-Regulation

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Research article

First published 1974-7

Deception in Advertising and the Failure of Self-Regulation

Warren Braren

Journal of Drug Issues

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