This article builds on the background, growth and development of the National Advertising Division/National Advertising Review Board (NAD/NARB) system, the relationship between government and self-regulation, the standards the NAD/NARB applies to evaluate advertising, and the general performance of the system. A discussion of the case for and against self-regulation assists in supporting recommendations for: (1) consideration of a means to establish a formal NAD/NARB code of advertising practice, (2) improved monitoring of advertisements, (3) increased publicity for the system, and (4) improved enforcement of NAD/NARB decisions.
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