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Articles (2027)

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1-10 of 2027 results for segmented strategy

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Select article: Segmented Switchers and Retailer Pricing Strategies

Retricted access

Research article

First published 2008-5

Segmented Switchers and Retailer Pricing Strategies

Cenk Koçaş, Jonathan D. Bohlmann

Journal of Marketing

Select article: Online Marketing Strategy and Market Segmentation in the Spanish Rural Accommodation Sector

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Research article

First published 2016-3

Online Marketing Strategy and Market Segmentation in the Spanish Rural Accommodation Sector

Ana Isabel Polo Peña, Dolores María Frías Jamilena, Miguel Ángel Rodríguez Molina [...]

Journal of Travel Research

Select article: Strategic Environmental Consumer Segmentation: An Exploratory Case Study in Slovakia

Open access

Research article

First published 2024-1

Strategic Environmental Consumer Segmentation: An Exploratory Case Study in Slovakia

Hana Maťová, Miroslava Oravcová Triznová, Vladislav Kaputa [...]

Sage Open

Select article: To Segment or not to Segment? An Investigation of Segmentation Strategy Success under Varying Market Conditions

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Research article

First published 2005-6

To Segment or not to Segment? An Investigation of Segmentation Strategy Success under Varying Market Conditions

Sara Dolnicar, Roman Freitag, Melanie Randle

Australasian Marketing Journal

Select article: Market Segmentation Strategy,Competitive Advantage,and Public Policy: Grounding Segmentation Strategy in Resource-Advantage Theory

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Research article

First published 2004-5

Market Segmentation Strategy,Competitive Advantage,and Public Policy: Grounding Segmentation Strategy in Resource-Advantage Theory

Shelby D. Hunt, Dennis B. Arnett

Australasian Marketing Journal

Select article: A retrospective study of an invasive versus conservative strategy in patients aged ≥80 years with acute ST-segment elevation myocardial infarction

Open access

Research article

First published 2019-9

A retrospective study of an invasive versus conservative strategy in patients aged ≥80 years with acute ST-segment elevation myocardial infarction

Yong-Gang Sui, Si-Yong Teng, Jie Qian [...]

Journal of International Medical Research

Select article: Sensitivities of Market Segments to Separate Advertising Strategies

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Research article

First published 1981-01

Sensitivities of Market Segments to Separate Advertising Strategies

Arch G. Woodside, William H. Motes

Journal of Marketing

Select article: An Examination of US Hotel Segment Strategy: Diversified,Concentrated or Balanced?

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Research article

First published 2011-12

An Examination of US Hotel Segment Strategy: Diversified,Concentrated or Balanced?

Seoki Lee, Qu Xiao, Kyung Ho Kang

Tourism Economics

Select article: Consumers' Beliefs,Demographics,and Development of Market Segmentation Strategy

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Research article

First published 1977-6

Consumers' Beliefs,Demographics,and Development of Market Segmentation Strategy

William O. Bearden, Richard M. Durand

Psychological Reports

Select article: Strategic Segmentation: An Empirical Analysis of Tourist Expenditure in Turkey

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Research article

First published 1997-07

Strategic Segmentation: An Empirical Analysis of Tourist Expenditure in Turkey

Ram Mudambi, Tom Baum

Journal of Travel Research

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