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Articles (120)

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1-10 of 120 results for segment-level aggregation

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Select article: The Recoverability of Segmentation Structure from Store-Level Aggregate Data

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Research article

First published 2004-8

The Recoverability of Segmentation Structure from Store-Level Aggregate Data

Anand V. Bodapati, Sachin Gupta

Journal of Marketing Research

Select article: Segment-Level Spatial Spillover Effects of Exogenous Characteristics of Arterials on Crash Frequency

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Research article

First published 2023-7

Segment-Level Spatial Spillover Effects of Exogenous Characteristics of Arterials on Crash Frequency

Eskindir Ayele Atumo, Bin Zhang, Haibo Li [...]

Transportation Research Record: Journal of the Transportation Research Board

Select article: Levels of Aggregation in Conjoint Analysis: An Empirical Comparison

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Research article

First published 1980-11

Levels of Aggregation in Conjoint Analysis: An Empirical Comparison

William L. Moore

Journal of Marketing Research

Select article: A Cost-Benefit Approach to Market Segmentation

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Research article

First published 1979-9

A Cost-Benefit Approach to Market Segmentation

Frederick W. Winter

Journal of Marketing

Select article: An Empirical Evaluation of Aggregation Approaches for Developing Market Segments

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Research article

First published 1982-9

An Empirical Evaluation of Aggregation Approaches for Developing Market Segments

Terry Elrod, Russell S. Winer

Journal of Marketing

Select article: Tourism Demand: Characteristics,Segmentation and Aggregation

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Research article

First published 1995-12

Tourism Demand: Characteristics,Segmentation and Aggregation

Clive L. Morley

Tourism Economics

Select article: Inferring Market Structure with Aggregate Data: A Latent Segment Logit Approach

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Research article

First published 1993-8

Inferring Market Structure with Aggregate Data: A Latent Segment Logit Approach

Michael J. Zenor, Rajendra K. Srivastava

Journal of Marketing Research

Select article: An Approach for Tracking Within-Segment Shifts in Market Shares

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Research article

First published 1989-5

An Approach for Tracking Within-Segment Shifts in Market Shares

Rajiv Grover, V. Srinivasan

Journal of Marketing Research

Select article: Environmental Uncertainty within the Hospitality Industry: Exploring the Measure of Dynamism and Complexity between Restaurant Segments

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Research article

First published 2001-11

Environmental Uncertainty within the Hospitality Industry: Exploring the Measure of Dynamism and Complexity between Restaurant Segments

Robert Harrington

Journal of Hospitality & Tourism Research

Select article: A Least Squares Procedure for Benefit Segmentation with Conjoint Experiments

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Research article

First published 1988-5

A Least Squares Procedure for Benefit Segmentation with Conjoint Experiments

Wagner A. Kamakura

Journal of Marketing Research

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