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1-6 of 6 results for scandal spillover

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Research article

First published 2018-9

The Spillover Effects of Political Scandals: The Moderating Role of Cynicism and Social Media Communications

Francis L. F. Lee

Journalism & Mass Communication Quarterly

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Research article

First published 2023-4

Product-Harm Crises and Spillover Effects: A Case Study of the Volkswagen Diesel Emissions Scandal in eBay Used Car Auction Markets

Xiaogang Che, Hajime Katayama, Peter Lee

Journal of Marketing Research

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Research article

First published 2020-11

Companies responses to scandal backlash caused by social media influencers

Belinda Kintu, Karim Ben-Slimane

International Journal of Market Research

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Research article

First published 2006-8

When Will a Brand Scandal Spill Over,and how Should Competitors Respond?

Michelle L. Roehm, Alice M. Tybout

Journal of Marketing Research

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Research article

First published 2006-11

A Reinvestigation of the Relationship Between Big-Time Basketball Success and Average SAT Scores

Irvin B. Tucker, L. Ted Amato

Journal of Sports Economics

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Research article

First published 2015-3

Spillover of Distrust from Domestic to Imported Brands in a Crisis-Sensitized Market

Hongzhi Gao, Hongxia Zhang, Xuan Zhang [...]

Journal of International Marketing